BrightLocal Reputation Manager vs SERPWatcher
BrightLocal Reputation Manager
brightlocal.com
SERPWatcher
mangools.comSide by side
| Figure | BrightLocal Reputation Manager | SERPWatcher |
|---|---|---|
| Price from | $41/mo | $37.70/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Search Engine Optimization Software | 8.4 (#8) | 7.1 (#26) |
| Founded | 2009 | The company’s timeline says its founder launched the first KWFinder version in August 2014. |
| Privacy and security | BrightLocal says it is UK GDPR compliant, uses appropriate security measures, restricts personal-data access to people with a business need, and seeks ISO 27001-certified or SOC II-equivalent providers where practical. | Mangools says sensitive information is encrypted using SSL, access to personal information is restricted, and payment transactions are processed through a gateway provider rather than stored or processed on its servers. |
| Purpose | Reputation Manager gathers customer reviews, helps businesses request feedback, monitors mentions across more than 80 sites, and lets users showcase reviews on their websites. | SERPWatcher is a rank tracking tool for monitoring website search rankings. |
| Support | BrightLocal describes its support as human and expert, with a global team available around the clock. | Mangools says its customer support team has SEO expertise and offers practical answers from SEO professionals. |
Plans
BrightLocal Reputation Manager
- Grow$65 a month
- Track$41 a month
- Manage$54 a month
SERPWatcher
- Mangools Basic$37.70 a month
- Mangools Premium$52.70 a month
- Mangools Agency$97.70 a month
In their own words
BrightLocal Reputation Manager
BrightLocal Reputation Manager helps businesses collect, monitor, answer, and display customer reviews. It gathers reviews from more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and industry-specific platforms. Users receive new-review notifications, reports, and real-time alerts about negative feedback. Review invitations can go out through branded email, SMS, QR codes, or in-store campaigns, with automation available. Users can answer Google and Facebook reviews in BrightLocal; for other sites, it provides a link to the listing. Dashboard AI assistance can draft replies, and customizable review widgets can be added to websites without coding. The Grow plan covers one location and includes monitoring, responses, requests by email, SMS and in-store campaigns, and a website widget. It costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo). The paid service has no free plan, but offers a 14-day full-access trial without a credit card. SMS requests use credits, and in-app replies to Google and Facebook reviews are limited to 350 characters.
SERPWatcher
SERPWatcher has no write-up on Specifiction yet; its figures are above.