BrightTALK vs Salesloft
BrightTALK
brighttalk.com
Salesloft
salesloft.comSide by side
| Figure | BrightTALK | Salesloft |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 3 |
| Spec score · Marketo LaunchPoint Apps | 7.4 (#12) | 7.9 (#9) |
| Analytics | Its analytics include engagement behavior, subscriber data, and content performance metrics. | Analytics centralizes reporting across the revenue cycle and uses AI to flag trends, risks and coaching opportunities. |
| Integrations | BrightTALK provides a cleansed data feed to customers’ marketing automation platforms or CRMs and can automatically cleanse and enhance lead records. | The platform offers Salesforce CRM synchronization, LinkedIn Sales Navigator connectivity, an app directory and Gmail and Outlook access through Salesloft Connect. |
| What it does | BrightTALK provides B2B marketers with video content creation, delivery, and distribution. | Salesloft presents itself as a predictive revenue system that connects buyer engagement, conversations, deals, forecasting and execution workflows. |
Plans
Salesloft
- AdvancedPriced on request
- ElitePriced on request
- PremierPriced on request
In their own words
BrightTALK
BrightTALK has no write-up on Specifiction yet; its figures are above.
Salesloft
Salesloft describes its platform as a predictive revenue system that turns signals across a company's revenue stack into prioritized actions for revenue teams. Cadence supports workflows for targeting leads and maintaining engagement, while Conversation Intelligence provides insights from sales conversations. Its product lineup also includes Deals and Rhythm for account teams, plus Clari Forecast, Inspect, and Analytics for revenue leaders. The marketplace lists 288 partners, including Salesforce, Zoom, Okta, LinkedIn Sales Navigator, Zapier, and 6sense. Salesloft lists access through Android, iOS, web, API, and an extension. Its Android mobile app supports Cadence steps, email replies, and other one-off actions; mobile calls require the Dialer add-on. Salesloft Connect is a Chrome extension for access through Salesforce, Dynamics 365, and Gmail. The company says connections use HTTPS/TLS 1.2 or later and stored data uses AES-256-GCM encryption. It reports annual SOC 2 Type 2 examinations and alignment of its information security program with ISO 27001. The platform is hosted on AWS and Google Cloud Platform in the US and EU. Pricing is on request, and package features may vary.