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SPECIFICTION
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Brivity vs Lofty

Brivity

brivity.com

Lofty

lofty.com

Side by side

FigureBrivityLofty
Price from$299.99/mo—
Free plan——
Free trial——
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published64
Spec score · Real Estate CRM Software8.8 (#8)8.4 (#36)
Spec score · Real Estate Website Builders8.7 (#4)8.1 (#11)
Automated follow-upYesYes
CRMCRM functions include contact and lead management, routing, activity tracking, automation, filters and team visibility.Its real-estate CRM provides lead scoring, Smart Plans, property alerts, lead routing, team management and performance tracking.
Email marketingYesYes
Founded20122012
Free planNoNo
HeadquartersBellingham, Washington, United StatesPhoenix, Arizona, United States
IDX websitesBrivity provides customizable IDX websites with MLS search, forced registration, landing pages and home-valuation capture.Lofty provides customizable IDX websites with MLS search, lead capture, SEO tools, listing alerts, blogs and landing pages.
IntegrationsThe FAQ says Brivity can receive leads through its API, major real-estate search sites and Zapier.Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync.
Lead importYesYes
Lead routingYesYes
Mobile appYesYes
Property matchingYesYes
Rating on Capterra4.5 out of 5 from 37 reviews3.8 out of 5 from 128 reviews
Rating on GetApp4.5 out of 5 from 37 reviews3.8 out of 5 from 128 reviews

Plans

Brivity

  • Lite$299.99 a month
  • AcceleratePriced on request
  • CustomPriced on request
  • ExpandPriced on request
  • GrowthPriced on request
  • MegaPriced on request

Brivity pricing →

Lofty

  • Lofty AgentPriced on request
  • Lofty BrokerPriced on request
  • Lofty EnterprisePriced on request
  • Lofty TeamPriced on request

Lofty pricing →

In their own words

Brivity

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Lofty

Lofty has no write-up on Specifiction yet; its figures are above.

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