Lofty

Spec sheet

What it does

Lofty is an agentic AI operating system combining real-estate CRM, lead generation, marketing automation, IDX websites and transaction tools.Read 15 Oct 2026 · lofty.com

Free plan

NoRead 23 Sep 2026 · lofty.com

Integrations

Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync.Read 15 Oct 2026 · lofty.com

Headquarters

Phoenix, Arizona, United StatesRead 28 Sep 2026 · lofty.com

Founded

2012Read 23 Sep 2026 · lofty.com

AI agents

The product includes Cowork, Sales Agent, Homeowner Agent, Social Agent and custom agents that can execute CRM and marketing tasks.Read 15 Oct 2026 · lofty.com

API authentication

Lofty documents OAuth 2.0 for third-party applications and API-key authentication for internal or controlled use.Read 15 Oct 2026 · api.lofty.com

API consent model

Vendors cannot retrieve a user's data until that user initiates and authorizes the integration, and users can disconnect it.Read 15 Oct 2026 · help.lofty.com

API permissions

OAuth access tokens are scoped to permitted APIs, and calling an unauthorized endpoint returns error 200100.Read 15 Oct 2026 · api.lofty.com

API token lifecycle

The OAuth documentation says access tokens expire and refresh tokens remain valid until revocation or 180 days.Read 15 Oct 2026 · help.lofty.com

Automated follow-up

YesRead 23 Sep 2026 · lofty.com

Company founder

Crunchbase identifies Joe Chen as Lofty's founder and CEO.Read 15 Oct 2026 · crunchbase.com

Company headquarters

Crunchbase lists Lofty's headquarters in Phoenix, Arizona, United States.Read 15 Oct 2026 · crunchbase.com

Company legal name

Crunchbase lists the legal name as Lofty, Inc.Read 15 Oct 2026 · crunchbase.com

Company size

Crunchbase places Lofty in the 51–100 employee range.Read 15 Oct 2026 · crunchbase.com

CRM

Its real-estate CRM provides lead scoring, Smart Plans, property alerts, lead routing, team management and performance tracking.Read 15 Oct 2026 · lofty.com

Device limitations

Lofty warns that available functionality can differ between desktop, phone and tablet applications.Read 15 Oct 2026 · prerelease4.lofty.com

Documentation

The help center lists hundreds of CRM, IDX, integration, mobile, security, developer and feature-update articles, including 161 feature-update articles.Read 15 Oct 2026 · help.lofty.com

Email marketing

YesRead 23 Sep 2026 · lofty.com

IDX websites

Lofty provides customizable IDX websites with MLS search, lead capture, SEO tools, listing alerts, blogs and landing pages.Read 15 Oct 2026 · official.lofty.com

Lead generation

Lofty says it offers more than 33 lead-generation methods, including Google PPC, Google Local Services Ads, cross-platform marketing, Bloom and Blast.Read 15 Oct 2026 · lofty.com

Lead import

YesRead 23 Sep 2026 · lofty.com

Lead routing

YesRead 23 Sep 2026 · lofty.com

Limit: cancellation and onboarding complaint

A Trustpilot reviewer says they paid upfront, received no setup call, saw repeated upsell advertisements and could not get a cancellation response.Read 15 Oct 2026 · trustpilot.com

Limit: mobile and dialer

A Capterra reviewer reports a buggy dialer and says the mobile app is not optimized for iPad use.Read 15 Oct 2026 · capterra.com

Limit: pricing transparency

TechRadar reports that plan prices, onboarding fees and premium add-ons are not transparently published and that setup fees can be substantial.Read 15 Oct 2026 · techradar.com

Limit: support responsiveness

GetApp reviews report slow responses and poor follow-through; its customer-support subscore is 3.4 out of 5.Read 15 Oct 2026 · getapp.com

Limit: technical reliability

GetApp reviewers report frequent glitches, bugs, unreliable communication tools and inconsistent system performance.Read 15 Oct 2026 · getapp.com

MLS coverage

The IDX website page advertises access to hundreds of MLS feeds and lists 400-plus MLS integrations.Read 15 Oct 2026 · official.lofty.com

Mobile app

YesRead 23 Sep 2026 · lofty.com

Power Dialer

The Power Dialer supports outbound calls, voicemail, follow-up scheduling and conversation notes.Read 15 Oct 2026 · lofty.com

Praise: unified workflow

GetApp reviewers repeatedly praise lead management, automation, customization, mass messaging and having CRM functions in one system.Read 15 Oct 2026 · getapp.com

Praise: usability

TechRadar describes the interface as clean and intuitive, with core contact and calling tasks requiring only a few clicks.Read 15 Oct 2026 · techradar.com

Property matching

YesRead 23 Sep 2026 · lofty.com

Rating on Apple App Store

3.9 out of 5 from 224 ratingsRead 15 Oct 2026 · apps.apple.com

Rating on Capterra

3.8 out of 5 from 128 reviewsRead 15 Oct 2026 · capterra.com

Rating on GetApp

3.8 out of 5 from 128 reviewsRead 15 Oct 2026 · getapp.com

Rating on Google Play

3.2 out of 5 from 216 reviewsRead 15 Oct 2026 · play.google.com

Security certifications

Lofty states that it holds ISO 27001 and ISO 27701 certifications.Read 15 Oct 2026 · lofty.com

Security hosting

Lofty says its services run on AWS with TLS encryption in transit, firewalls, DDoS mitigation, monitoring, access controls and penetration testing.Read 15 Oct 2026 · lofty.com

Smart Plans

Smart Plans automate multi-step email, text, call and direct-mail workflows, including short- and long-term nurture campaigns.Read 15 Oct 2026 · lofty.com

System access

The terms describe desktop or laptop access through a supported browser and native Android and Apple mobile or tablet apps.Read 15 Oct 2026 · prerelease4.lofty.com

Target users

The platform is marketed to individual agents, teams, brokers and lenders.Read 15 Oct 2026 · lofty.com

Website included

YesRead 23 Sep 2026 · lofty.com

Plans and prices

Every Lofty plan and price →

Where Specifiction places it

• Real Estate CRM Software#36 of 2498.4
• Real Estate Website Builders#11 of 318.1
• Mac CRM#25 of 347.9