Brivity vs Placester
Brivity
brivity.comPlacester
placester.comSide by side
| Figure | Brivity | Placester |
|---|---|---|
| Price from | $299.99/mo | $5/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 6 |
| Spec score · Real Estate Marketing | 8.7 (#2) | 8.6 (#4) |
| Spec score · Real Estate Website Builders | 8.7 (#4) | 8.7 (#5) |
| CRM | CRM functions include contact and lead management, routing, activity tracking, automation, filters and team visibility. | Starter includes a simple CRM with autoresponders for lead management. |
| Founded | 2012 | LinkedIn lists the founding year as 2011. |
| Integrations | The FAQ says Brivity can receive leads through its API, major real-estate search sites and Zapier. | Placester documents integrations with TotalBrokerage through Zapier or lead forwarding. |
| Mobile app | Yes | Placester offers a mobile app for managing account requests and replying to lead inquiries. |
| Rating on G2 | 4.2 out of 5 from 44 reviews | 3.5 out of 5 from 84 reviews |
| What it does | Brivity is a cloud real-estate CRM and transaction-management platform for agents and brokerages. | Placester is an AI-powered real-estate website and marketing platform for agents, teams and brokerages. |
Plans
Brivity
- Lite$299.99 a month
- AcceleratePriced on request
- CustomPriced on request
- ExpandPriced on request
- GrowthPriced on request
- MegaPriced on request
Placester
- Active agent site$5 a month
- IDX support fee$25 a month
- Starter$64 a month
- Advanced$120 a month
- Office Builder Plan$240 a month
- Concierge Custom$1,250 a month
In their own words
Placester
Placester is a website and marketing platform for real estate professionals, with AI-assisted editing, property listings and lead-management tools. Users can revise sites by chatting with AI or using point-and-click controls. Placester says it integrates with over 600 US MLSs to display IDX listings. Upgraded Property Search filters listings by fields supported by the MLS, including type, price, beds and baths, status, size and location. Simple CRM supports contact imports, autoresponders, drip campaigns and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester lists Android, iOS and web access, and a mobile app for account requests and lead replies. CRM and lead-nurturing marketing advertises a 30-day trial. An active agent site costs $5 a month for each launched site, prorated for time used under an Office Builder or Broker Pro subscription. Each approved IDX integration incurs a $25 a month support fee after contract approval.