BoomTown From $1,000/mo 8.7 Visit Placester
placester.com
What it is
Placester is a website and marketing platform for real estate professionals, with AI-assisted editing, property listings and lead-management tools. Users can revise sites by chatting with AI or using point-and-click controls. Placester says it integrates with over 600 US MLSs to display IDX listings. Upgraded Property Search filters listings by fields supported by the MLS, including type, price, beds and baths, status, size and location. Simple CRM supports contact imports, autoresponders, drip campaigns and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester lists Android, iOS and web access, and a mobile app for account requests and lead replies. CRM and lead-nurturing marketing advertises a 30-day trial. An active agent site costs $5 a month for each launched site, prorated for time used under an Office Builder or Broker Pro subscription. Each approved IDX integration incurs a $25 a month support fee after contract approval.
Spec sheet
- What it does
- Placester is an AI-powered real-estate website and marketing platform for agents, teams and brokerages.Read 15 Oct 2026 · linkedin.com
- Product
- Placester provides an AI-powered platform for real estate professionals to build and manage websites and marketing.Read 3 Oct 2026 · placester.com
- Trial
- Placester marketing material advertises a 30-day trial for its CRM and lead-nurturing features.Read 3 Oct 2026 · media.placester.com
- Integrations
- Placester documents integrations with TotalBrokerage through Zapier or lead forwarding.Read 15 Oct 2026 · support.placester.com
- Support
- Placester provides support through its customer support site, which includes a contact form and help articles.Read 3 Oct 2026 · support.placester.com
- Founded
- LinkedIn lists the founding year as 2011.Read 15 Oct 2026 · linkedin.com
- AI editing
- Placester provides AI tools for updating websites and creating content.Read 15 Oct 2026 · linkedin.com
- AI website editing
- Users can update their site by chatting with AI or by editing elements with point-and-click controls.Read 3 Oct 2026 · support.placester.com
- App privacy
- Apple's listing says the app may link contact information, usage data and diagnostics to the user for analytics, personalization and app functionality.Read 15 Oct 2026 · apps.apple.com
- Brokerage management
- Office Builder adds agent and office rosters, agent sites and profile/detail pages.Read 15 Oct 2026 · g2.com
- Brokerage tools
- Office Builder includes Agent Manager tools for inviting agents, managing their information, routing CRM leads and assigning brokerage templates.Read 3 Oct 2026 · support.placester.com
- Cloud deployment
- TrustRadius lists Placester as a SaaS product with cloud deployment.Read 15 Oct 2026 · trustradius.com
- Code-free builder
- Placester offers a code-free site editor for creating responsive websites.Read 15 Oct 2026 · g2.com
- Company location
- LinkedIn gives the headquarters as 100 High Street, 7th Floor, Boston, Massachusetts 02110, United States.Read 15 Oct 2026 · linkedin.com
- Company size
- LinkedIn lists Placester as a privately held company with 51–200 employees.Read 15 Oct 2026 · linkedin.com
- Concierge service
- Concierge Custom includes 40 on-demand service hours each month and a dedicated marketing, creative and IT team.Read 15 Oct 2026 · g2.com
- CRM
- Starter includes a simple CRM with autoresponders for lead management.Read 15 Oct 2026 · g2.com
- Custom API
- Custom integrations use Zapier webhooks to receive form submissions, saved-search data and lead information.Read 15 Oct 2026 · support.placester.com
- Documentation
- The help center lists 143 articles covering website editing, CRM, integrations, AI features and administration.Read 15 Oct 2026 · support.placester.com
- Hosting and uptime
- Placester's team website page states that hosting is unlimited and free and site uptime is 99.9%.Read 3 Oct 2026 · placester.com
- IDX fee limit
- Each approved IDX integration incurs a $25 monthly support fee across subscriptions, billed after the IDX contract is approved.Read 3 Oct 2026 · support.placester.com
- IDX listings
- The platform connects real-estate listings through built-in IDX and supports MLS integrations.Read 15 Oct 2026 · linkedin.com
- IDX surcharge
- Placester states that each approved IDX integration costs $25 per month, charged after approval.Read 15 Oct 2026 · support.placester.com
- iOS requirements
- The iOS app requires iOS 14 or later; its Mac compatibility requires macOS 11 or later with an Apple M1 chip or later.Read 15 Oct 2026 · apps.apple.com
- Lead capture
- Advanced adds advanced lead-capture capabilities and custom landing pages.Read 15 Oct 2026 · g2.com
- Legal seller
- The Apple App Store identifies the seller as Placester, Inc.Read 15 Oct 2026 · apps.apple.com
- Limit: customer service
- G2 complaints include unanswered calls, poor support and alleged automatic charges without renewal notice or refunds.Read 15 Oct 2026 · g2.com
- Limit: lead contact data
- A G2 reviewer says signup forms do not require phone numbers, preventing immediate calling or texting of leads.Read 15 Oct 2026 · g2.com
- Limit: pricing changes
- A G2 reviewer complains that an inexpensive IDX page was replaced by a much higher charge without authorization.Read 15 Oct 2026 · g2.com
- Limit: stability
- Trustpilot's two one-star reviews allege poor support, slow issue resolution and a system affected by bugs after upgrades.Read 15 Oct 2026 · trustpilot.com
- Local Logic integration
- The Local Logic integration adds dynamically populated neighborhood insights to property detail page maps; it does not change search results page maps.Read 3 Oct 2026 · support.placester.com
- MLS and IDX
- Placester integrates with over 600 MLSs in the US to show IDX listings on websites.Read 3 Oct 2026 · support.placester.com
- Mobile app
- Placester offers a mobile app for managing account requests and replying to lead inquiries.Read 3 Oct 2026 · support.placester.com
- Mobile app update
- The App Store version history records an AI voice assistant, CRM tab and listings tab in version 1.3.4 dated July 2, 2025.Read 15 Oct 2026 · apps.apple.com
- Mobile limitation
- The help article says the mobile web app cannot perform website customization or editing.Read 15 Oct 2026 · support.placester.com
- Praise: ease of use
- G2 reviewers repeatedly praise easy navigation, no-code design and the ability to create professional sites quickly.Read 15 Oct 2026 · g2.com
- Praise: support
- Some G2 reviewers report responsive staff, quick project turnaround and friendly support during site building.Read 15 Oct 2026 · g2.com
- Rating on Apple App Store
- No star rating displayed because the app has not received enough ratings or reviews.Read 15 Oct 2026 · apps.apple.com
- Rating on G2
- 3.5 out of 5 from 84 reviewsRead 15 Oct 2026 · g2.com
- Rating on Google Play
- No star rating or review count is displayed; the listing shows 100+ downloads.Read 15 Oct 2026 · play.google.com
- Rating on Trustpilot
- 2.9 out of 5 from 2 reviewsRead 15 Oct 2026 · trustpilot.com
- Rating on TrustRadius
- 9 out of 10 from 1 reviewRead 15 Oct 2026 · trustradius.com
- Search tools
- Upgraded Property Search provides filters for listing type, price, beds and baths, property type, status, size, location and other fields supported by the MLS.Read 3 Oct 2026 · support.placester.com
- Social publishing
- Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, and requires an active add-on.Read 3 Oct 2026 · support.placester.com
- Web app
- Placester's admin web app is installed from Google Chrome rather than downloaded from an app store.Read 15 Oct 2026 · support.placester.com
- Zapier integration
- The Zapier integration is available on Advanced and Office Builder plans, but not Starter.Read 3 Oct 2026 · support.placester.com
- Zapier requirement
- The documented TotalBrokerage connection requires a Zapier account, including Zapier's free tier.Read 15 Oct 2026 · support.placester.com
Plans and prices
Active agent site $5 a month $5/month for each active site; charged only for launched agent websites and prorated for time used. Office Builder or Broker Pro subscription · each launched agent website Read 3 Oct 2026 · support.placester.com
IDX support fee $25 a month $25/month per approved IDX integration. Applies to all subscriptions · charged after IDX contract approval Read 3 Oct 2026 · support.placester.com
Starter $64 a month annually Responsive website · code-free editor · IDX listing tools · simple CRM and autoresponders · testimonials · unlimited posts/pages · online support Read 15 Oct 2026 · g2.com
Advanced $120 a month annually Starter features · luxury designs · advanced design controls · custom landing pages · advanced lead capture · third-party integrations · phone support Read 15 Oct 2026 · g2.com
Office Builder Plan $240 a month annually Advanced features · agent/office roster pages · agent profiles · office detail pages · agent websites · agent CRM/autoresponders · dedicated customer care Read 15 Oct 2026 · g2.com
Concierge Custom $1,250 a month annually Office Builder features · custom brokerage site · custom agent template · 40 on-demand service hours/month · workflow automation bundles · agent buildout/onboarding · dedicated marketing/IT team · video/phone/live chat support Read 15 Oct 2026 · g2.com
Strong points and limits
Strong points
- Connects to over 600 US MLSs
- AI chat and point-and-click site editing
- CRM includes autoresponders and drip campaigns
- Mobile app handles account requests and lead replies
- CRM and lead-nurturing trial is 30 days
Limits
- Each approved IDX integration adds a 25.00 USD monthly fee
- Social Automation requires an active add-on
- Zapier is not available on Starter
Who it suits
Placester suits real estate agents and brokerages that need websites, IDX listings and CRM tools. Office Builder adds agent-management functions for brokerages.
Verdict
Placester combines site editing, IDX property search and CRM tools, with brokerage features in Office Builder. Check the IDX support fee and plan requirements for the functions you need.
Where Specifiction places it
- Real Estate Marketing#4 of 268.6
- Real Estate Website Builders#5 of 318.7
