AgentFire vs Placester
AgentFire
agentfire.comPlacester
placester.comSide by side
| Figure | AgentFire | Placester |
|---|---|---|
| Price from | $5/mo | $5/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 10 | 6 |
| Spec score · Real Estate Marketing | 8.2 (#5) | 8.6 (#4) |
| Spec score · Real Estate Website Builders | 8.3 (#7) | 8.7 (#5) |
| Founded | 2013 | LinkedIn lists the founding year as 2011. |
| Integrations | AgentFire says its Open Platform has 30+ partner integrations and a Zapier app connecting to thousands of software vendors. | Placester documents integrations with TotalBrokerage through Zapier or lead forwarding. |
| Mobile app | AgentFire Go provides mobile access to website content, leads, search alerts and IDX tools, including sharing digital business cards and listings. | Placester offers a mobile app for managing account requests and replying to lead inquiries. |
| Product | AgentFire provides brand-focused real-estate websites for agents and teams. | Placester provides an AI-powered platform for real estate professionals to build and manage websites and marketing. |
| Support | Support is available by email and live chat Monday through Friday from 9 AM to 5 PM EST, with a separate Success Team for strategic guidance. | Placester provides support through its customer support site, which includes a contact form and help articles. |
| Trial | An AgentFire partner page states that accounts include a 10 day free trial and require a credit card. | Placester marketing material advertises a 30-day trial for its CRM and lead-nurturing features. |
Plans
AgentFire
- Team Link (100+ users)$5 a month
- Team Link (50 to 99 users)$7 a month
- Team Link (1 to 49 users)$10 a month
- AgentFire Plus add-on$50 a month
- Pro$165 a month
- Plus$215 a month
- Ignite$800, paid once
- Custom$2,750, paid once
- Firebrand$6,500, paid once
- AgentFire AdsPriced on request
Placester
- Active agent site$5 a month
- IDX support fee$25 a month
- Starter$64 a month
- Advanced$120 a month
- Office Builder Plan$240 a month
- Concierge Custom$1,250 a month
In their own words
AgentFire
AgentFire provides web-based real-estate websites for agents and teams, with property search, listings, and lead-capture tools. Its platform includes Area Guides, Automated Market Reports, a Listings Hub, Engage CTAs, Lead Pages, and AI-powered marketing tools. Built-in IDX is included with every AgentFire website, subject to MLS coverage and MLS pass-through fees. The base monthly fee includes hosting with CDN deployment, daily backups, and automatic feature updates. AgentFire lists more than 30 partner integrations through its Open Platform and a Zapier app; its integrations include tools such as LionDesk, Follow Up Boss, Facebook, and Intercom Chat. AgentFire Go provides mobile access to website content, leads, search alerts, and IDX tools, as well as sharing digital business cards and listings. The Pro plan costs $165 a month; Plus costs $215 a month. A partner page lists a 10 day free trial requiring a credit card. Customers own content they add, but the design and proprietary technology cannot be exported when service ends.
Placester
Placester is a website and marketing platform for real estate professionals, with AI-assisted editing, property listings and lead-management tools. Users can revise sites by chatting with AI or using point-and-click controls. Placester says it integrates with over 600 US MLSs to display IDX listings. Upgraded Property Search filters listings by fields supported by the MLS, including type, price, beds and baths, status, size and location. Simple CRM supports contact imports, autoresponders, drip campaigns and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester lists Android, iOS and web access, and a mobile app for account requests and lead replies. CRM and lead-nurturing marketing advertises a 30-day trial. An active agent site costs $5 a month for each launched site, prorated for time used under an Office Builder or Broker Pro subscription. Each approved IDX integration incurs a $25 a month support fee after contract approval.