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Carrot

carrot.com

From $8.25/mo Free plan WebiOSAndroid
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Spec score 8.7 #3 of 26 in Real Estate Marketing

What it is

Carrot provides lead-generation websites, marketing tools, and lead-management CRM for real estate investors, home-service businesses, and local marketing agencies. Its websites include an AI builder, automatically created location pages, SEO tools, keyword discovery, rank tracking, analytics, and Google Search Console integration. Custom domains, contact forms, and blogging are also listed. CarrotCRM uses due-dated tasks and a daily dashboard to guide lead follow-up, with AI lead scoring, opportunity summaries, and autonomous follow-up tools. Memberships include property ownership and sales details, mortgage and tax data, property information, and nearby comps. Website plans include managed hosting, live chat during listed weekday hours, a Help Center, and weekly open office hours; paid CRM plans include setup support and one-on-one onboarding. The free CRM account is not a time-limited trial and includes one user, three sequence templates, and five property reports per month. Carrot was founded in 2013. Listed prices include CarrotCRM Essential at $69 a month and CarrotCRM Scale at $179 a month. Website options include Individual at $99 a month billed annually or $119 a month, and Agency at $299 a month.

Spec sheet

Purpose
Carrot offers lead-generation websites, marketing tools, and lead-management CRM for real estate investors, home-service businesses, and local marketing agencies.Read 11 Oct 2026 · carrot.com
Free plan
NoRead 20 Sep 2026 · dashboard.carrot.com
Paid from
99Read 20 Sep 2026 · dashboard.carrot.com
Integrations
CarrotCRM lists Zapier and an Integration Specialist for paid plans, and its help center lists integrations including BatchLeads, CallRail, Dialpad, RingCentral, and WordPress.Read 11 Oct 2026 · carrot.com
Support
Website plans include live chat during listed weekday hours, a self-serve Help Center, and weekly open office hours; premium support is an add-on.Read 11 Oct 2026 · carrot.com
Founded
2013Read 28 Sep 2026 · carrot.com
Blogging
YesRead 20 Sep 2026 · dashboard.carrot.com
Company history
Carrot says it launched in 2014 to serve real estate investors and later expanded into CRM, professional services, home services, and agencies.Read 11 Oct 2026 · carrot.com
Contact forms
YesRead 20 Sep 2026 · dashboard.carrot.com
CRM AI
CarrotCRM offers AI lead scoring, opportunity summaries, and autonomous lead follow-up tools.Read 11 Oct 2026 · carrot.com
CRM onboarding
CarrotCRM's paid plans include setup support and one-on-one onboarding, while the free plan lists the online Help Center for support.Read 11 Oct 2026 · carrot.com
CRM workflow
CarrotCRM uses due-dated tasks and a daily dashboard to guide users through lead follow-up actions.Read 11 Oct 2026 · carrot.com
Custom domain
YesRead 20 Sep 2026 · dashboard.carrot.com
Notable limits
The free CRM account is not a limited-time trial and includes one user, three sequence templates, and five property reports per month.Read 11 Oct 2026 · carrot.com
Property information
CarrotCRM includes ownership and sales details, mortgage and tax data, property information, and nearby comps with its memberships.Read 11 Oct 2026 · carrot.com
Security and hosting
Carrot says website plans include fast, secure managed hosting and that customers do not need to manage updates, plugins, backups, or firewalls.Read 11 Oct 2026 · carrot.com
SEO controls
YesRead 20 Sep 2026 · dashboard.carrot.com
Website features
Carrot websites include an AI website builder, auto-created location pages, SEO tools, keyword discovery, rank tracking, analytics, and Google Search Console integration.Read 11 Oct 2026 · carrot.com

Plans and prices

Individual $99 a month billed annually 1 website · 50 auto-created location pages per site · 35 tracked keywords per account Read 20 Sep 2026 · dashboard.carrot.com
Agency $299 a month billed monthly 1 agency website · Up to 5 reusable custom templates · 100 tracked keywords across clients Read 20 Sep 2026 · carrot.com
AI Suite add-on $99 a month $99/month Includes available AI features · additional charges may apply above monthly usage limits Read 11 Oct 2026 · carrot.com
CarrotCRM Free Free $0/mo 1 user · 3 sequence templates · 5 property reports/month Read 11 Oct 2026 · carrot.com
CarrotCRM Essential $69 a month $69/mo 3 users · 8 follow-up sequences · 50 property reports/month · 5 e-signature sends/month Read 11 Oct 2026 · carrot.com
CarrotWeb Individual annual $99 a year $99/mo with an annual subscription 1 website · additional sites $39/month · rank tracking for 35 keywords · 1 call tracking number (100 minutes + 25 SMS/month) Read 11 Oct 2026 · carrot.com
CarrotWeb Individual monthly $119 a month $119/mo 1 website · additional sites $39/month · rank tracking for 35 keywords · 1 call tracking number (100 minutes + 25 SMS/month) Read 11 Oct 2026 · carrot.com
CarrotCRM Scale $179 a month $179/mo 5 users · 15 follow-up sequences · 100 property reports/month · 20 e-signature sends/month Read 11 Oct 2026 · carrot.com
CarrotAgency $299 a month $299/mo 1 agency website · client sites $29/month each · rank tracking for 100 keywords across clients · 1 call tracking number per client (25 minutes + 25 SMS/month) Read 11 Oct 2026 · carrot.com
CarrotCRM Team $349 a month $349/mo 10 users · unlimited follow-up sequences · 200 property reports/month · 50 e-signature sends/month Read 11 Oct 2026 · carrot.com

Every Carrot plan and price →

Strong points and limits

Strong points

  • Websites include SEO tools and location pages.
  • CRM provides task-guided lead follow-up.
  • Free CRM account is not time-limited.
  • Paid CRM plans include setup support and one-on-one onboarding.
  • Supports Android, iOS, and web.

Limits

  • Free CRM is limited to one user.
  • Free CRM includes five property reports per month.
  • CarrotWeb Individual costs $119 a month on monthly billing.
  • AI Suite add-on is listed at $99 a month.

Who it suits

Carrot suits real estate investors, home-service businesses, and local marketing agencies that need lead-generation websites and follow-up tools. Its free CRM tier may work for a single user with modest monthly property-report needs.

Verdict

Carrot brings website creation and marketing together with CRM follow-up and property information. Its free CRM tier has clear user and report limits, while paid website and CRM plans are listed separately with different prices and terms.

Where Specifiction places it

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