AgentFire vs Carrot
AgentFire
agentfire.comCarrot
carrot.comSide by side
| Figure | AgentFire | Carrot |
|---|---|---|
| Price from | $5/mo | $8.25/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 10 | 10 |
| Spec score · Real Estate Marketing | 8.2 (#5) | 8.7 (#3) |
| Company history | AgentFire says it was founded in 2013, is 100% bootstrapped and has a 70+ person team. | Carrot says it launched in 2014 to serve real estate investors and later expanded into CRM, professional services, home services, and agencies. |
| Founded | 2013 | 2013 |
| Integrations | AgentFire says its Open Platform has 30+ partner integrations and a Zapier app connecting to thousands of software vendors. | CarrotCRM lists Zapier and an Integration Specialist for paid plans, and its help center lists integrations including BatchLeads, CallRail, Dialpad, RingCentral, and WordPress. |
| Support | Support is available by email and live chat Monday through Friday from 9 AM to 5 PM EST, with a separate Success Team for strategic guidance. | Website plans include live chat during listed weekday hours, a self-serve Help Center, and weekly open office hours; premium support is an add-on. |
Plans
AgentFire
- Team Link (100+ users)$5 a month
- Team Link (50 to 99 users)$7 a month
- Team Link (1 to 49 users)$10 a month
- AgentFire Plus add-on$50 a month
- Pro$165 a month
- Plus$215 a month
- Ignite$800, paid once
- Custom$2,750, paid once
- Firebrand$6,500, paid once
- AgentFire AdsPriced on request
Carrot
- Individual$99 a month
- Agency$299 a month
- AI Suite add-on$99 a month
- CarrotCRM FreeFree
- CarrotCRM Essential$69 a month
- CarrotWeb Individual annual$99 a year
- CarrotWeb Individual monthly$119 a month
- CarrotCRM Scale$179 a month
- CarrotAgency$299 a month
- CarrotCRM Team$349 a month
In their own words
AgentFire
AgentFire provides web-based real-estate websites for agents and teams, with property search, listings, and lead-capture tools. Its platform includes Area Guides, Automated Market Reports, a Listings Hub, Engage CTAs, Lead Pages, and AI-powered marketing tools. Built-in IDX is included with every AgentFire website, subject to MLS coverage and MLS pass-through fees. The base monthly fee includes hosting with CDN deployment, daily backups, and automatic feature updates. AgentFire lists more than 30 partner integrations through its Open Platform and a Zapier app; its integrations include tools such as LionDesk, Follow Up Boss, Facebook, and Intercom Chat. AgentFire Go provides mobile access to website content, leads, search alerts, and IDX tools, as well as sharing digital business cards and listings. The Pro plan costs $165 a month; Plus costs $215 a month. A partner page lists a 10 day free trial requiring a credit card. Customers own content they add, but the design and proprietary technology cannot be exported when service ends.
Carrot
Carrot provides lead-generation websites, marketing tools, and lead-management CRM for real estate investors, home-service businesses, and local marketing agencies. Its websites include an AI builder, automatically created location pages, SEO tools, keyword discovery, rank tracking, analytics, and Google Search Console integration. Custom domains, contact forms, and blogging are also listed. CarrotCRM uses due-dated tasks and a daily dashboard to guide lead follow-up, with AI lead scoring, opportunity summaries, and autonomous follow-up tools. Memberships include property ownership and sales details, mortgage and tax data, property information, and nearby comps. Website plans include managed hosting, live chat during listed weekday hours, a Help Center, and weekly open office hours; paid CRM plans include setup support and one-on-one onboarding. The free CRM account is not a time-limited trial and includes one user, three sequence templates, and five property reports per month. Carrot was founded in 2013. Listed prices include CarrotCRM Essential at $69 a month and CarrotCRM Scale at $179 a month. Website options include Individual at $99 a month billed annually or $119 a month, and Agency at $299 a month.