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BoomTown

boomtownroi.com

From $1,000/mo WebiOSAndroidAPI
Visit boomtownroi.com
Spec score 8.7 #1 of 26 in Real Estate Marketing

What it is

BoomTown offers real estate technology that includes lead generation, IDX websites, a CRM, and lead management services. Its web product includes property listings, property search, IDX integration, and lead capture tools. The Success Assurance service uses a Concierge team to monitor lead behavior and engage leads; the help center says the team contacts new leads within 90 seconds. Marketing Central lets users create Facebook and Instagram ad campaigns, set budgets, and review campaign reporting. Users can also build drag-and-drop landing pages and use or create campaign templates. BoomTown NOW is a mobile app for following up with leads by call, email, and text, and it syncs with lead profiles. The CRM is accessible through desktop and mobile web browsers; supported browsers listed by the help center include Firefox, Chrome, Edge, and Safari. BoomTown offers support through CRM live chat, email, and phone, plus free Training University courses for users on Core, Grow, and Advance. Plans list two users for Launch, five for Core, and either 10 or 25 for Grow. Advance lists multi-MLS support and office-focused tools. Pricing is on request; additional users are listed at $35 per active user above the license allowance, with the fee potentially varying by platform.

Spec sheet

What it does
BoomTown combines real-estate lead generation, IDX websites, CRM, lead-management services and related support in scalable packages.Read 14 Oct 2026 · boomtownroi.com
Product
BoomTown offers real estate technology including lead generation, IDX websites, an intelligent CRM, and lead management services.Read 9 Oct 2026 · boomtownroi.com
Integrations
Official integration partners include Google Calendar, Mojo Dialer, BombBomb, dotloop, RPR, CallAction, Spacio, Zapier, RealSynch, API Nation, Agent Legend and Vulcan7.Read 14 Oct 2026 · support.boomtownroi.com
Support
BoomTown offers support through live chat in the CRM, email, and phone.Read 9 Oct 2026 · support.boomtownroi.com
Headquarters
Murray, Utah, United StatesRead 28 Sep 2026 · boomtownroi.com
Acquisition
Inside Real Estate announced its acquisition of BoomTown on January 20, 2023, describing BoomTown as serving more than 100,000 real-estate professionals.Read 14 Oct 2026 · prweb.com
Additional-user fee
The billing FAQ lists an additional-user fee of $35 per active user above the number included in the CRM license, and says it may vary by platform.Read 9 Oct 2026 · support.boomtownroi.com
API Nation
API Nation provides bidirectional BoomTown syncs with other applications, with configurable field mappings, filters and schedules from five minutes to several days.Read 14 Oct 2026 · support.boomtownroi.com
Billing
The billing FAQ says recurring invoices may include the monthly license fee, MLS vendor fees, add-on products, integration fees, advertising, and additional-user fees.Read 9 Oct 2026 · support.boomtownroi.com
Billing extras
Invoices can include MLS vendor fees, add-on products, paid training, integration fees, advertising spend, management fees and $35 per extra active user.Read 14 Oct 2026 · support.boomtownroi.com
Company profile
LinkedIn lists BoomTown as a privately held software-development company founded in 2006, headquartered in Charleston, South Carolina, with 201–500 employees.Read 14 Oct 2026 · linkedin.com
Database management
Users can sort, filter, segment, tag, bulk-email, add leads to drip campaigns and transfer multiple leads between team members.Read 14 Oct 2026 · boomtownroi.com
Documentation and support
The Help Center lists 19 integration articles and provides product help content, while BoomTown advertises onboarding, training, support and success-strategy teams.Read 14 Oct 2026 · support.boomtownroi.com
IDX websites
Its website builder supports block-editor page creation, themes, MLS listing data, property comparisons, school ratings, price history, mortgage calculations and e-alerts.Read 14 Oct 2026 · boomtownroi.com
Integration availability
BoomTown notes that some integrations are unavailable on certain platforms or to specific user roles.Read 9 Oct 2026 · support.boomtownroi.com
Landing pages
Users can build drag-and-drop landing pages and create or use templates for marketing campaigns.Read 9 Oct 2026 · boomtownroi.com
Lead follow-up
Success Assurance uses a Concierge team to monitor lead behavior and engage leads; the help center says the team reaches out to new leads within 90 seconds.Read 9 Oct 2026 · support.boomtownroi.com
Lead qualification
BoomTown websites collect qualification details such as location, price range, timeline and whether a prospect has another home to sell.Read 14 Oct 2026 · boomtownroi.com
Lead routing
The CRM can distribute leads by round robin, agent-on-duty or an ISA-first workflow.Read 14 Oct 2026 · boomtownroi.com
Legal entity
BBB identifies the business as BoomTown ROI, LLC, an LLC started February 16, 2006, with a Charleston address and 402 employees listed.Read 14 Oct 2026 · bbb.org
License model
The platform terms keep all platform intellectual property with BoomTown and prohibit resale, sublicensing, modification, reverse engineering and decompilation.Read 14 Oct 2026 · boomtownroi.com
Limit: cost and trial
TechRadar says BoomTown is expensive, has no free trial and requires at least $1,000 per month in advertising budget in addition to platform fees.Read 14 Oct 2026 · techradar.com
Limit: iOS app
App Store reviewers report crashes, freezing, limited database sorting and that the app is available only for iPhone rather than iPad.Read 14 Oct 2026 · apps.apple.com
Limit: missing feature
A Software Advice reviewer wanted an open-house sign-in function in the NOW app that would place visitors directly into the CRM.Read 14 Oct 2026 · softwareadvice.com
Limit: pricing and billing
GetApp reviewers describe the product as expensive, cite charges they consider unjustified and report difficult contract exits or billing problems.Read 14 Oct 2026 · getapp.com
Maker facts
BoomTown's own About page identifies it as an Inside Real Estate company, founded in 2006, headquartered in Charleston and employing more than 700 people.Read 14 Oct 2026 · boomtownroi.com
Marketing
Marketing Central lets users create Facebook and Instagram ad campaigns, set a budget, and review campaign reporting.Read 9 Oct 2026 · boomtownroi.com
Mobile app
BoomTown NOW is a dedicated mobile app for lead follow-up by calls, emails, and texts, and syncs with lead profiles in BoomTown.Read 9 Oct 2026 · support.boomtownroi.com
Mobile workflow
BoomTown NOW lets agents call, answer inquiries and complete to-dos from a mobile device.Read 14 Oct 2026 · boomtownroi.com
Praise: breadth
TechRadar describes BoomTown as unusually broad, combining lead generation, IDX websites, campaigns, transaction management, analytics and a mobile app.Read 14 Oct 2026 · techradar.com
Praise: client communication
GetApp's review analysis says 88% of reviewers express positive sentiment about tracking client progress, task lists, timelines and personalized notes.Read 14 Oct 2026 · getapp.com
Praise: usability
Software Advice reviewers praise how quickly new agents can learn the system and describe its features as user-friendly.Read 14 Oct 2026 · softwareadvice.com
Predictive insights
Lead activity and behavior are analyzed to highlight opportunities most likely to engage or convert.Read 14 Oct 2026 · boomtownroi.com
Public API
Boomtown publishes an API v2 page describing API calls and responses and allowing interactive testing.Read 14 Oct 2026 · developers.goboomtown.com
Rating on Apple App Store
4.7 out of 5 from 1.1K ratingsRead 14 Oct 2026 · apps.apple.com
Rating on Capterra
4.5 out of 5 from 239 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.7 out of 5 from 588 reviewsRead 14 Oct 2026 · g2.com
Rating on GetApp
4.5 out of 5 from 239 reviewsRead 14 Oct 2026 · getapp.com
Rating on Google Play
4.7 out of 5 from 752 reviewsRead 14 Oct 2026 · play.google.com
Security statement
BoomTown's public site terms disclaim representations about the site's security, availability, reliability and accuracy.Read 14 Oct 2026 · boomtownroi.com
Smart-Drip automation
Agents can run personalized email and text nurture campaigns with scheduled follow-up tasks.Read 14 Oct 2026 · boomtownroi.com
Success Assurance
Lead Concierges monitor databases for meaningful behavior and contact prospects when engagement signals appear.Read 14 Oct 2026 · boomtownroi.com
Training
BoomTown Training University offers free courses for users on the Core, Grow, and Advance platforms.Read 9 Oct 2026 · support.boomtownroi.com
Transaction management
The My Deals dashboard tracks open opportunities, pending transactions, closed deals and transaction ROI.Read 14 Oct 2026 · boomtownroi.com
Web access
Users can access the BoomTown CRM through desktop and mobile web browsers; the help center lists Firefox, Chrome, Edge, and Safari as supported browsers.Read 9 Oct 2026 · support.boomtownroi.com
Zapier
BoomTown documents Zapier templates for Calendly, Constant Contact, Eventbrite, Facebook Lead Ads, Google Contacts, Google Forms, Google Sheets, Office 365, SurveyMonkey, Wufoo and Mailchimp.Read 14 Oct 2026 · support.boomtownroi.com

Plans and prices

Launch $1,000 a month $1000/month Limited advanced features · Higher setup fee Read 14 Oct 2026 · techradar.com
Grow $1,300 a month $1300/month Higher cost · No custom integrations Read 14 Oct 2026 · techradar.com
Advance $1,500 a month $1500/month Most expensive plan · Intended for large teams Read 14 Oct 2026 · techradar.com
Core Priced on request Up to 5 agents · Custom drip campaigns · Bulk email and text Read 9 Oct 2026 · boomtownroi.com

Every BoomTown plan and price →

Strong points and limits

Strong points

  • Includes property search, listings, IDX, and lead capture
  • Marketing tools cover Facebook and Instagram campaigns
  • BoomTown NOW syncs lead follow-up with lead profiles
  • Support is available by live chat, email, and phone

Limits

  • Pricing is available on request
  • Additional-user fee is $35 per active user
  • Some integrations are unavailable on certain platforms or roles

Who it suits

BoomTown suits real estate teams looking for lead generation, an IDX website, CRM, and lead follow-up tools. The listed plan user counts and Advance features give teams some detail to consider before requesting pricing.

Verdict

BoomTown combines real estate lead and marketing tools with a mobile follow-up app and support channels. Pricing requires a request, and some integrations may not be available to every role or platform.

Where Specifiction places it

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