AgentFire vs BoomTown
AgentFire
agentfire.com
BoomTown
boomtownroi.comSide by side
| Figure | AgentFire | BoomTown |
|---|---|---|
| Price from | $5/mo | $1,000/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 10 | 4 |
| Spec score · Real Estate Marketing | 8.2 (#5) | 8.7 (#1) |
| Spec score · Real Estate Website Builders | 8.3 (#7) | 8.8 (#3) |
| Integrations | AgentFire says its Open Platform has 30+ partner integrations and a Zapier app connecting to thousands of software vendors. | Official integration partners include Google Calendar, Mojo Dialer, BombBomb, dotloop, RPR, CallAction, Spacio, Zapier, RealSynch, API Nation, Agent Legend and Vulcan7. |
| Mobile app | AgentFire Go provides mobile access to website content, leads, search alerts and IDX tools, including sharing digital business cards and listings. | BoomTown NOW is a dedicated mobile app for lead follow-up by calls, emails, and texts, and syncs with lead profiles in BoomTown. |
| Product | AgentFire provides brand-focused real-estate websites for agents and teams. | BoomTown offers real estate technology including lead generation, IDX websites, an intelligent CRM, and lead management services. |
| Support | Support is available by email and live chat Monday through Friday from 9 AM to 5 PM EST, with a separate Success Team for strategic guidance. | BoomTown offers support through live chat in the CRM, email, and phone. |
Plans
AgentFire
- Team Link (100+ users)$5 a month
- Team Link (50 to 99 users)$7 a month
- Team Link (1 to 49 users)$10 a month
- AgentFire Plus add-on$50 a month
- Pro$165 a month
- Plus$215 a month
- Ignite$800, paid once
- Custom$2,750, paid once
- Firebrand$6,500, paid once
- AgentFire AdsPriced on request
BoomTown
- Launch$1,000 a month
- Grow$1,300 a month
- Advance$1,500 a month
- CorePriced on request
In their own words
AgentFire
AgentFire provides web-based real-estate websites for agents and teams, with property search, listings, and lead-capture tools. Its platform includes Area Guides, Automated Market Reports, a Listings Hub, Engage CTAs, Lead Pages, and AI-powered marketing tools. Built-in IDX is included with every AgentFire website, subject to MLS coverage and MLS pass-through fees. The base monthly fee includes hosting with CDN deployment, daily backups, and automatic feature updates. AgentFire lists more than 30 partner integrations through its Open Platform and a Zapier app; its integrations include tools such as LionDesk, Follow Up Boss, Facebook, and Intercom Chat. AgentFire Go provides mobile access to website content, leads, search alerts, and IDX tools, as well as sharing digital business cards and listings. The Pro plan costs $165 a month; Plus costs $215 a month. A partner page lists a 10 day free trial requiring a credit card. Customers own content they add, but the design and proprietary technology cannot be exported when service ends.
BoomTown
BoomTown offers real estate technology that includes lead generation, IDX websites, a CRM, and lead management services. Its web product includes property listings, property search, IDX integration, and lead capture tools. The Success Assurance service uses a Concierge team to monitor lead behavior and engage leads; the help center says the team contacts new leads within 90 seconds. Marketing Central lets users create Facebook and Instagram ad campaigns, set budgets, and review campaign reporting. Users can also build drag-and-drop landing pages and use or create campaign templates. BoomTown NOW is a mobile app for following up with leads by call, email, and text, and it syncs with lead profiles. The CRM is accessible through desktop and mobile web browsers; supported browsers listed by the help center include Firefox, Chrome, Edge, and Safari. BoomTown offers support through CRM live chat, email, and phone, plus free Training University courses for users on Core, Grow, and Advance. Plans list two users for Launch, five for Core, and either 10 or 25 for Grow. Advance lists multi-MLS support and office-focused tools. Pricing is on request; additional users are listed at $35 per active user above the license allowance, with the fee potentially varying by platform.