Broadly Reputation vs Locivo

Broadly Reputation helps businesses collect reviews, respond to them, and follow customer feedback from one place. Businesses can automatically request reviews by text or email after a job or appointment, and monitoring alerts help track review activity. Its AI Reputation Specialist generates responses to Google and Facebook reviews, flagging sensitive replies for approval before posting. Standard includes review management on Google and Facebook for $79 a month; Pro costs $89 a month and adds AI-generated responses. Premium automates review requests and responses, with price not listed. Broadly also highlights Social Media Manager, Local SEO, and Web Chat. Social Media Manager consolidates content for Facebook, Instagram, Twitter, Google Business Profile, and LinkedIn. Local SEO updates business information across more than 40 listings, including Google, Facebook, Amazon Alexa, Foursquare, Yellow Pages, MapQuest, Siri, and CitySearch. The service is available on Android, iOS, and web. Broadly describes its audience as local businesses, including home services, auto services, dental, legal, and pet services.

Locivo is web software for review management and local SEO, designed for multi-location businesses and agencies. It monitors reviews on more than 33 platforms, including Google, Zomato, Practo, Trivago, and Walmart. Google Business Profile supports two-way access for monitoring and replying to reviews and syncing profile changes; other platforms listed on Locivo’s integrations page are read-only for review monitoring. Locivo drafts replies in a configured brand voice, with options to approve them or post automatically according to star rating. It also checks business name, address, and phone consistency on Practo, Swiggy, Zomato, EazyDiner, Lybrate, and AskLaila. Review-request emails include unique tracked links. Agencies can invite clients to branded portals that show only each client’s data, and can revoke access. The free plan includes AI replies, monitoring, citation management, local rank tracking, and review-request email campaigns, with no credit card required. Advanced and multi-location agency plans are available on request.