Brolly vs Orlo
Brolly
brolly.ioOrlo
orlo.techSide by side
| Figure | Brolly | Orlo |
|---|---|---|
| Price from | $108/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Social Media Archiving Software | 8.1 (#7) | 7.4 (#19) |
| Integrations | Brolly offers a Hootsuite app for searching and reviewing its archive, and an integration that sends records to Micro Focus Content Manager 9.x or 10.x. | Listed integrations include Salesforce, Dynamics 365, Zendesk, Power BI, Tableau, Google Analytics, Google Drive and Dropbox. |
| Product | Brolly captures social media conversations as records for organizations that need to preserve and produce them. | Orlo describes itself as an AI-optimised community engagement platform for the public sector. |
| Security | Brolly says it is ISO/IEC 27001:2022 certified, CSA STAR registered and aligned to NIST SP 800-53; it specifies AES-256 at rest and TLS 1.3+ in transit. | Orlo lists UK-based servers, ISO 27001, Cyber Essentials Plus, GDPR compliance, and CCS supplier status. |
| Support | Brolly offers a 20-minute product walkthrough and says certification documents, penetration-test summaries and completed security questionnaires are available under NDA. | Orlo says every customer receives dedicated support and a UK- and US-based customer success team. |
Plans
Brolly
- Flying Solo$108 a month
- Maven$438 a month
- Juggler$768 a month
- Maestro$1,098 a month
- EnterprisePriced on request
In their own words
Brolly
Brolly captures social media conversations as records for organizations that need to preserve and produce them. Through official APIs, it connects to Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok, capturing posts, comments, replies, reactions, edits, deletions, media and API-supported direct messages with metadata and timestamps. Teams can search connected accounts and export response packages in PDF, CSV, HTML or JSON. Archive & Monitoring plans include unlimited accounts, users and storage; their monthly size is based on new records captured. Flying Solo is $108 a month for 250 records, Maven is $438 a month for 1,000, Juggler is $768 a month for 3,000, and Maestro is $1,098 a month for 5,000. Listed prices are guaranteed for 12 months. Insights adds engagement, sentiment and keyword analytics plus risk signals. Protect uses AI moderation to hide specified comments and spam while retaining a record of what was hidden and why. Brolly is web-based and offers a 30-day trial, but it does not currently import third-party archives.
Orlo
Orlo is a web-based community engagement platform for public-sector organisations. Its modules cover social media management, community feedback and customer service. Teams can schedule and publish posts, manage approvals, audit activity and view analytics across channels. The Voice of the Community module combines surveys, social listening and media monitoring to capture feedback, measure sentiment and support trust and emotion analysis. Customer service features include an AI chatbot, live chat, inbox prioritisation, automated responses and a social media inbox. A unified inbox combines social, WhatsApp, SMS and live-chat conversations with notes, assignments, forwarding, auditing, sentiment detection and reply snippets. Integrations include Salesforce, Dynamics 365, Zendesk, Power BI, Tableau, Google Analytics, Google Drive and Dropbox. Supported channels include Instagram, Facebook, LinkedIn, Nextdoor, TikTok, X, YouTube, Bluesky, Threads, WhatsApp, Messenger and SMS. Orlo lists continuous capture, configurable retention, advanced search and Excel export. Security credentials include ISO 27001/22301, SOC 2 Type 1, Cyber Essentials Plus and GDPR compliance. Pricing is paid and tailored by sector and selected modules.