Brolly vs Smarsh Archive
Brolly
brolly.ioSmarsh Archive
smarsh.comSide by side
| Figure | Brolly | Smarsh Archive |
|---|---|---|
| Price from | $108/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 5 | 0 |
| Spec score · Social Media Archiving Software | 8.1 (#7) | 6.9 (#27) |
| Audience | Brolly describes its intended customers as government, education, financial services and healthcare organizations whose social media is regulated as records, evidence or supervised communication. | Smarsh presents the archive for enterprise, small and mid-sized firms, and public-sector organizations. |
| Integrations | Brolly offers a Hootsuite app for searching and reviewing its archive, and an integration that sends records to Micro Focus Content Manager 9.x or 10.x. | Smarsh lists Microsoft Teams, Slack, and Zoom among supported communications channels. |
| Search and export | Teams can search connected accounts and export response packages in PDF, CSV, HTML or JSON. | It provides faceted search across 100+ channels and exports in PST, EML, HTML, XML, and optional EDRM formats. |
| Security | Brolly says it is ISO/IEC 27001:2022 certified, CSA STAR registered and aligned to NIST SP 800-53; it specifies AES-256 at rest and TLS 1.3+ in transit. | Listed security controls include TLS encryption in transit, AES 256 encryption at rest, isolated key management, SIEM monitoring, record hashes, and multi-availability-zone redundancy. |
| Support | Brolly offers a 20-minute product walkthrough and says certification documents, penetration-test summaries and completed security questionnaires are available under NDA. | Smarsh advertises 24/7 support and tailored options for Archive customers. |
Plans
Brolly
- Flying Solo$108 a month
- Maven$438 a month
- Juggler$768 a month
- Maestro$1,098 a month
- EnterprisePriced on request
In their own words
Brolly
Brolly captures social media conversations as records for organizations that need to preserve and produce them. Through official APIs, it connects to Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok, capturing posts, comments, replies, reactions, edits, deletions, media and API-supported direct messages with metadata and timestamps. Teams can search connected accounts and export response packages in PDF, CSV, HTML or JSON. Archive & Monitoring plans include unlimited accounts, users and storage; their monthly size is based on new records captured. Flying Solo is $108 a month for 250 records, Maven is $438 a month for 1,000, Juggler is $768 a month for 3,000, and Maestro is $1,098 a month for 5,000. Listed prices are guaranteed for 12 months. Insights adds engagement, sentiment and keyword analytics plus risk signals. Protect uses AI moderation to hide specified comments and spam while retaining a record of what was hidden and why. Brolly is web-based and offers a 30-day trial, but it does not currently import third-party archives.
Smarsh Archive
Smarsh Archive stores business communications in a searchable archive for compliance, discovery, and business insight. It retains native content with metadata from more than 100 channels, including email, Microsoft Teams, Slack, Zoom, mobile SMS, social media, chat, instant messages, and voice. Custom channels can capture additional sources. Search includes AI tools, filtering, and faceted views, with exports in PST, EML, HTML, XML, and optionally EDRM formats. Retention controls include policy rules, immutable WORM storage, configurable legal holds, and defensible deletion. Smarsh lists support for SEC Rule 17a-4, FINRA, MiFID II, FCA, CIRO, and other supervisory expectations. Safeguards include TLS in transit, AES 256 at rest, isolated key management, SIEM monitoring, record hashes, and multi-availability-zone redundancy. APIs cover capture, search, export, retrieval, reporting, discovery, surveillance, identity management, and ingestion. The archive is custom-configured for organizational requirements. Pricing is available on request.