Budgee vs Cassandra

Budgee is web-based software for marketing teams to plan budgets, track spending, and reconcile expenses without spreadsheets. It covers annual planning through monthly reconciliation and tracks actual spend against planned amounts in real time, with visual variance alerts. Listed capabilities include planning, expense tracking, alerts, reports, AI, imports, and an audit log. Marketing expenses can be imported from Xero or QuickBooks for reconciliation. Individuals can manage their own budgets while executives retain oversight. The service has no free plan, but signup advertises a 14-day trial with full access and no credit card required. Starter costs $25 a month and includes unlimited users, 30 day audit history, one alert, and 10 transaction imports monthly. Pro costs $45 a month, also with unlimited users, and includes 12 month audit history, unlimited alerts, and unlimited transaction imports. Starter includes standard support; Pro lists priority support. The terms say customers retain ownership of uploaded financial data and budget plans, while granting Budgee a license to host, use, process, and display that data to provide and improve the service.

Cassandra is a web-based marketing measurement platform for teams deciding how to invest in growth. It combines marketing mix modeling with incrementality testing, including instant incrementality and performance incrementality reporting. Its models examine how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can use budget scenario planning and forecasting before committing spend, as well as ROI reporting. Listed data sources include advertising platforms such as Google Ads, Meta Ads, and TikTok Ads, alongside commerce, email, and CRM services including Shopify, Klaviyo, and Salesforce. Scheduled files can bring in data from sources without an API, and custom connectors can be built for a model. Essentials starts at €2,700/mo and includes up to three MMM models and five incrementality experiments per year; it has a six-month minimum commitment. Complete and Scale also require six months, while Enterprise pricing is custom. A 14-day trial is available without a credit card. Cassandra is based in Milan and says it achieved SOC 2 compliance in 2024.