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Cassandra

cassandra.app

From €2,700/mo Free trial Web
Visit cassandra.app
Spec score 8.1 #3 of 24 in Marketing Performance Management Software

What it is

Cassandra is a web-based marketing measurement platform for teams deciding how to invest in growth. It combines marketing mix modeling with incrementality testing, including instant incrementality and performance incrementality reporting. Its models examine how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can use budget scenario planning and forecasting before committing spend, as well as ROI reporting. Listed data sources include advertising platforms such as Google Ads, Meta Ads, and TikTok Ads, alongside commerce, email, and CRM services including Shopify, Klaviyo, and Salesforce. Scheduled files can bring in data from sources without an API, and custom connectors can be built for a model. Essentials starts at €2,700/mo and includes up to three MMM models and five incrementality experiments per year; it has a six-month minimum commitment. Complete and Scale also require six months, while Enterprise pricing is custom. A 14-day trial is available without a credit card. Cassandra is based in Milan and says it achieved SOC 2 compliance in 2024.

Spec sheet

Product
Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth.Read 4 Oct 2026 · cassandra.app
Intended users
Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations.Read 4 Oct 2026 · cassandra.app
Trial
The homepage offers a 14-day free trial with no credit card required.Read 4 Oct 2026 · cassandra.app
Security
Cassandra's about page says it achieved SOC 2 compliance in 2024.Read 4 Oct 2026 · cassandra.app
Privacy
The privacy policy says electronically processed personal data are stored on servers located in Italy and data management and storage take place primarily in Europe.Read 4 Oct 2026 · cassandra.app
Support
The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training.Read 4 Oct 2026 · cassandra.app
Headquarters
Milan, ItalyRead 28 Sep 2026 · cassandra.app
Founded
2023Read 28 Sep 2026 · cassandra.app
Company
Cassandra says it was founded in January 2023 by Cristian Nozzi and Gabriele Franco.Read 4 Oct 2026 · cassandra.app
Commitment
Essentials, Complete and Scale each have a six-month minimum commitment.Read 4 Oct 2026 · cassandra.app
Connectors
Listed data sources include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, Shopify, WooCommerce, Klaviyo, HubSpot and Salesforce.Read 4 Oct 2026 · cassandra.app
Forecasting
The platform supports budget scenario planning and forecasting before spend is committed.Read 4 Oct 2026 · cassandra.app
Marketing mix modeling
Cassandra's marketing mix model analyzes how paid media, organic activity, and offline or brand campaigns contribute to business outcomes.Read 4 Oct 2026 · cassandra.app
Measurement methods
The platform includes marketing mix modeling, incrementality testing, instant incrementality and performance incrementality reporting.Read 4 Oct 2026 · cassandra.app
Scheduled data
Cassandra says scheduled files can bring in data from sources that do not have an API, and custom connectors can be built for a model.Read 4 Oct 2026 · cassandra.app

Plans and prices

Essentials €2,700 a month from €2.700/mo; minimum commitment 6 months Up to 3 MMM models · Up to 5 incrementality experiments/year · Self-serve Read 4 Oct 2026 · cassandra.app
Complete €3,400 a month from €3.400/mo; minimum commitment 6 months Up to 6 MMM models · Up to 10 incrementality experiments/year · Quarterly dedicated strategist Read 4 Oct 2026 · cassandra.app
Scale €4,050 a month from €4.050/mo; minimum commitment 6 months Up to 9 MMM models · Up to 25 incrementality experiments/year · Fully managed Read 4 Oct 2026 · cassandra.app
Enterprise Priced on request Custom Unlimited MMM models · Unlimited incrementality experiments · Custom minimum commitment Read 4 Oct 2026 · cassandra.app

Every Cassandra plan and price →

Strong points and limits

Strong points

  • Combines marketing mix modeling and incrementality testing.
  • Forecasts and plans budget scenarios before spend.
  • Lists connectors for ads, commerce, email, and CRM.
  • 14-day trial requires no credit card.

Limits

  • No free plan.
  • Essentials starts at €2,700/mo.
  • Essentials, Complete, and Scale require six months.
  • Enterprise pricing is custom.

Who it suits

Cassandra suits marketing teams in ecommerce, retail, B2B, education, fintech, or charity organizations that need to assess channels and plan budgets. Its mix of modeling, incrementality testing, and forecasting is relevant to teams evaluating spend before committing it.

Verdict

Cassandra brings several measurement methods and budget planning into one web platform. Its listed plans start at €2,700/mo with a six-month minimum, so the commitment and price are important to weigh before choosing it.

Where Specifiction places it

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