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Measured

measured.com

WebAPI
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Spec score 7.7 #9 of 24 in Marketing Performance Management Software

What it is

Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.

Spec sheet

What it does
Measured is an AI-powered marketing-effectiveness platform for enterprise brands that combines incrementality testing, media-mix modeling and attribution data.Read 15 Oct 2026 · measured.com
API
The integrations page lists a Measured REST API for accessing cross-channel performance data.Read 7 Oct 2026 · measured.com
Integrations
Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms.Read 15 Oct 2026 · measured.com
Security
Measured states that it is ISO/IEC 27001:2022 certified and SOC 2 Type 2 compliant.Read 7 Oct 2026 · measured.com
Support
Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams.Read 7 Oct 2026 · measured.com
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · measured.com
Founded
Measured was founded in 2017.Read 15 Oct 2026 · measured.com
Access control
Measured supports multiple user roles with different permissions through role-based access control.Read 15 Oct 2026 · measured.com
API connectivity
A single REST API connection exposes data gathered through more than 300 partner connections.Read 15 Oct 2026 · measured.com
Automated testing
Measured says its testing tools include machine learning market selection, audience and geo splitting, test design, and calibration.Read 7 Oct 2026 · measured.com
Benchmarks
The Benchmarks product compares spend, ROAS and efficiency with peer brands.Read 15 Oct 2026 · measured.com
Budget planning
The Media Plan Optimizer runs budget scenarios and allocates spend using marginal ROI, growth, or profitability goals.Read 7 Oct 2026 · measured.com
Bug bounty
Measured states that it does not currently offer a bug-bounty program or financial rewards.Read 15 Oct 2026 · measured.com
Company award
Inc. lists Measured as a 2026 Inc. 5000 honoree ranked No. 4,343, with 47% three-year growth.Read 15 Oct 2026 · inc.com
Company founded
Measured’s About page lists its founding year as 2017.Read 7 Oct 2026 · measured.com
Company headquarters and size
LinkedIn lists Austin, Texas headquarters and 51–200 employees.Read 15 Oct 2026 · linkedin.com
Company legal name
The company identifies itself as Measured, Inc.Read 15 Oct 2026 · measured.com
Cross-channel dashboard
The cross-channel dashboard presents comparable performance across the media portfolio.Read 15 Oct 2026 · measured.com
Data protection
Measured states that data is encrypted in transit using TLS 1.2 or greater and at rest using AES-256 or greater.Read 7 Oct 2026 · measured.com
Data residency
Measured says client data is stored in the United States on cloud infrastructure under U.S. jurisdiction.Read 15 Oct 2026 · measured.com
Documentation and support
The public REST API page explains use cases and data coverage but directs prospective users to request a demo rather than publishing SDKs or endpoint specifications.Read 15 Oct 2026 · measured.com
Encryption
The company says data is encrypted in transit with TLS 1.2 or greater and at rest with AES-256 or greater.Read 15 Oct 2026 · measured.com
Experiment methods
Its experiments use first-party audience splits and geo-matched market testing for prospecting, retargeting and retention campaigns.Read 15 Oct 2026 · measured.com
Funding news
Measured announced a $21 million investment from Telescope Partners on May 4, 2022.Read 15 Oct 2026 · measured.com
Funding result
In the funding announcement, Measured said experiments covering $4.14 billion in spend found an average 40% of media investment ineffective.Read 15 Oct 2026 · measured.com
Incrementality testing
The platform runs geo-based and audience-split experiments to estimate the causal effect of media.Read 15 Oct 2026 · measured.com
Intended customers
Measured describes its platform as built for enterprise teams and complex omnichannel, multinational organizations.Read 7 Oct 2026 · measured.com
Licence
The reviewed pages present Measured as a hosted commercial platform and do not identify an open-source licence, public source repository or self-hosting option.Read 15 Oct 2026 · measured.com
Limit: dashboard/data issues
A G2 reviewer reports occasional dashboard failures and incorrectly loaded data.Read 15 Oct 2026 · g2.com
Limit: data-architecture effort
A G2 reviewer says a complex internal data architecture took time to organize for Measured’s scalable setup.Read 15 Oct 2026 · g2.com
Limit: organizational commitment
G2 feedback says customers need internal bandwidth and commitment to adopt the incrementality methodology effectively.Read 15 Oct 2026 · g2.com
Marketing data warehouse
Measured provides a managed marketing data warehouse that reconciles marketing, ecommerce and customer data daily.Read 15 Oct 2026 · measured.com
Measurement approach
The platform combines causal experiments, media mix modeling, and ad platform data to assess media impact.Read 7 Oct 2026 · measured.com
Media-mix modeling
Measured provides media-mix modeling calibrated with incrementality-test results for ROI and marginal-return analysis.Read 15 Oct 2026 · gartner.com
Media-plan optimizer
Its optimizer supports scenario planning to determine where and how much to spend against business goals.Read 15 Oct 2026 · measured.com
Model refresh
Measured says its marketing-mix models refresh weekly and incorporate experiment results as Bayesian priors.Read 15 Oct 2026 · g2.com
Praise: actionable insights
G2 reviewers repeatedly praise the actionable incrementality insights and clearer media-investment decisions.Read 15 Oct 2026 · g2.com
Praise: cross-channel visibility
Reviewers praise fast cross-channel views, access to raw datasets and comparisons beyond publisher reporting.Read 15 Oct 2026 · g2.com
Praise: support expertise
G2 and Gartner reviewers describe the implementation and analysis team as responsive, knowledgeable and supportive.Read 15 Oct 2026 · gartner.com
Praise: usability
A Capterra reviewer reports that the product was easy to use and onboard, with reliable incrementality reporting for budget decisions.Read 15 Oct 2026 · capterra.com
Privacy compliance
Measured states compliance with GDPR and CCPA.Read 15 Oct 2026 · measured.com
Rating on Capterra
5.0 out of 5 from 10 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.9 out of 5 from 11 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.7 out of 5 from 17 reviewsRead 15 Oct 2026 · gartner.com
REST API
The REST API lets customers pull platform-reported and incrementality metrics for channels, tactics and campaigns into databases, warehouses or BI tools.Read 15 Oct 2026 · measured.com
Security certification
Measured states that it is ISO/IEC 27001:2022 certified.Read 15 Oct 2026 · measured.com
Security testing
The company says it performs SCA, SAST and regular third-party penetration testing, while prohibiting customer-initiated testing.Read 15 Oct 2026 · measured.com
SOC compliance
Measured states that it is SOC 2 Type 2 compliant.Read 15 Oct 2026 · measured.com

Plans and prices

Enterprise platform Priced on request Get a demo Pricing not listed; positioned for enterprise brands Read 7 Oct 2026 · measured.com
Measured enterprise Priced on request Custom quote data volume · integrations · required features Read 15 Oct 2026 · gartner.com

Every Measured plan and price →

Strong points and limits

Strong points

  • Combines experiments with media mix modeling
  • Measures incremental sales through split tests
  • Supports weekly, monthly, or quarterly model updates
  • Provides budget scenarios and ROI allocation
  • Lists 300+ managed integrations and a REST API

Limits

  • Pricing is available only on request
  • The platform targets enterprise organizations
  • No mobile platform is listed

Who it suits

Measured is intended for enterprise teams and complex omnichannel, multinational organizations. Its onboarding, training, and education are described for distributed teams.

Verdict

Measured brings causal testing, modeling, and planning into one marketing measurement platform. Its integration coverage and analytics support are designed for complex enterprise media operations.

Where Specifiction places it

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