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SPECIFICTION
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Etropo Budget Buddy

etropo.com

From $24.92/mo Free trial WebAPI
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Spec score 7.9 #6 of 24 in Marketing Performance Management Software

What it is

Etropo Budget Buddy is marketing budgeting software for CMOs and their teams, available on the web and through an API. It helps teams build budgets, examine spending, follow variance, and coordinate work. Users can work with Budget Buddy through conversation to create budget items, plan budgets, analyze spend, and sync actuals. Teams can compare budget versions and choose an active one while sharing actuals, categories, and permissions across versions. Category-level access controls and threaded comments support work on individual budget lines. Listed integrations include advertising platforms, Google Sheets, Slack, Microsoft Teams, CRM tools, and AI assistants. Connected ad-account spending syncs weekly after accounts are mapped to budget lines. Budget Buddy actions are permission-checked and logged, and changes require user confirmation. Plans start at $89 a month for Essential, with five team members, up to 15 line items, and up to three currencies. Pro costs $139 a month. A 14-day trial requires no credit card and includes all integrations.

Spec sheet

What it does
Etropo is marketing budgeting software for CMOs and their teams to plan budgets, track actuals, and collaborate.Read 29 Sep 2026 · etropo.com
Trial
The pricing page offers a 14-day free trial with no credit card required and says all integrations are available during the trial.Read 29 Sep 2026 · etropo.com
Integrations
Listed integrations include Google Ads, LinkedIn, Meta, TikTok Ads, Google Sheets, Slack, Microsoft Teams, Attio, HubSpot, Claude, ChatGPT, Gemini, and MCP-compatible assistants.Read 29 Sep 2026 · etropo.com
Security
The security page lists SOC 2 Type II compliant infrastructure, AES-256 encryption at rest, TLS in transit, multi-tenant data isolation, MFA, and 24/7 security monitoring.Read 29 Sep 2026 · etropo.com
Support
The contact page lists [email protected], and Custom includes RevOps expert consultation and hands-on implementation support.Read 29 Sep 2026 · etropo.com
Ad spend sync
Etropo says it syncs connected ad-platform spending data weekly after users map ad accounts to budget line items.Read 29 Sep 2026 · etropo.com
AI safety
Budget Buddy actions are permission-checked, logged, and require user confirmation before changing data.Read 29 Sep 2026 · etropo.com
Budget Buddy
Budget Buddy lets users analyze spend, track variance, and plan budgets through conversation, including creating budget items and syncing actuals.Read 29 Sep 2026 · etropo.com
Budget controls
The platform supports category-level access permissions and threaded comments on budget line items.Read 29 Sep 2026 · etropo.com
Budget versions
Users can compare budget versions and make one version active while actuals, categories, and permissions remain shared.Read 29 Sep 2026 · etropo.com
Data location
The security page says data is stored in Frankfurt, Germany, and the privacy policy lists primary data storage in Frankfurt.Read 29 Sep 2026 · etropo.com
Target users
The pricing page describes Essential as suited to small marketing teams creating their first marketing budgets and Pro as suited to growing marketing teams.Read 29 Sep 2026 · etropo.com

Plans and prices

Essential $89 a month billed monthly 5 team members · 15 line items · 3 currencies Read 21 Sep 2026 · etropo.com
Pro $139 a month billed monthly 10 team members · 200 line items · Unlimited currencies Read 21 Sep 2026 · etropo.com
Custom $299 a year yearly commitment Unlimited users · Unlimited line items across all budgets Read 21 Sep 2026 · etropo.com
Essential Plan $89 a month per month 5 team members · up to 15 line items · up to 3 currencies · budget dashboards · actual spend analysis · Google Sheets integration Read 29 Sep 2026 · etropo.com
Pro Plan $139 a month per month 10 team members · up to 200 line items · unlimited currencies · invoice automation · ads and CRM integrations · AI Budget Buddy · budget versions Read 29 Sep 2026 · etropo.com
Custom Plan $299 a year yearly commitment unlimited users · unlimited line items across budgets · separate budgets per brand, team or region · RevOps expert consultation · hands-on implementation support Read 29 Sep 2026 · etropo.com

Every Etropo Budget Buddy plan and price →

Strong points and limits

Strong points

  • Conversation-based budget planning and spend analysis.
  • Compare versions while keeping actuals and permissions shared.
  • Weekly sync for mapped connected ad-account spend.
  • Trial lasts 14 days and needs no credit card.
  • Security page lists encryption, MFA, and monitoring.

Limits

  • No free plan is listed.
  • Essential limits teams to five members and 15 line items.
  • Ad-platform spending syncs weekly, not continuously.

Who it suits

It suits marketing teams that need to plan and monitor budgets together, from smaller teams starting their first budgets to growing teams. Teams that need multiple budget versions, line-item permissions, or ad-spend syncing may also find its tools relevant.

Verdict

Budget Buddy brings planning, actuals, version management, and team collaboration into one marketing budgeting platform. Its trial is available without a credit card, while ongoing use starts at $89 a month.

Where Specifiction places it

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