Buffer vs Iconosquare
Buffer
buffer.com
Iconosquare
iconosquare.comSide by side
| Figure | Buffer | Iconosquare |
|---|---|---|
| Price from | $5/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Social Media Management Tools | 9.5 (#1) | 9.3 (#6) |
| API | Buffer's API is available on every current plan, including Free, with plan-specific API keys and request limits. | API access is included in the Custom plan. |
| Founded | 2010 | 2011 |
| Free plan | Yes | Yes |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. |
| Mobile apps | Buffer's mobile app is available through the iOS App Store and Android Play Store, with minimum requirements of iOS 17 and Android 7.1. | Iconosquare Companion is available through the App Store for iOS and Google Play for Android. |
| Support | Buffer says its global Customer Advocacy team provides human support across time zones with no bots. | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. |
| What it does | Buffer is a social media management tool for scheduling posts and providing design and analytics tools. | Iconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening. |
Plans
Buffer
- FreeFree
- Essentials$5 a month
- Essentials$60 a year
- Team$10 a month
- Team$120 a year
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
In their own words
Buffer
Buffer is a social media management tool for scheduling posts, developing content, and reviewing performance across supported channels. Its tools include an idea library, an AI Assistant, and options to brainstorm, rewrite, and shape posts for specific platforms. A community inbox brings comments from multiple accounts into one dashboard for replies, while teams can edit and approve posts together. The free plan lasts indefinitely and supports up to three connected channels, 10 scheduled posts per channel, 100 ideas, and one user. Essentials and Team include a 14-day free trial; annual billing starts at $5 per month for one channel. Team adds unlimited team members and approval workflows. Buffer supports Android, iOS, web, browser extensions, and API access. Supported channels include Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Integrations include Canva, Google Drive, Dropbox, and Zapier.
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.