Buffer vs Loomly
Buffer
buffer.com
Loomly
loomly.comSide by side
| Figure | Buffer | Loomly |
|---|---|---|
| Price from | $5/mo | $49/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 5 |
| Spec score · Social Media Management Tools | 9.5 (#1) | 8.9 (#15) |
| Spec score · Social Media Scheduling Software | 9.5 (#1) | 8.8 (#11) |
| Spec score · AI Social Media Management Software | 9.5 (#1) | 8.9 (#8) |
| Spec score · Social media schedulers | 9.5 (#1) | 8.7 (#13) |
| Analytics level | advanced | advanced |
| Approval workflow | Yes | Yes |
| Approval workflows | Approval workflows are included in the Team plan. | Teams can define roles and permissions, comment in real time, use custom approval workflows, and retain post version history. |
| Founded | 2010 | 2015 |
| Free plan | Yes | No |
| Social accounts | 1 | 12 |
| Social inbox | Yes | Yes |
| Paid from | 5 | 49 |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | Instagram,LinkedIn,Facebook,TikTok,YouTube,Threads,Google Business Profile,Pinterest,Snapchat |
| Team users | 1 | 3 |
| What it does | Buffer is a social media management tool for scheduling posts and providing design and analytics tools. | Loomly is a collaborative social-media management platform covering content ideation, creation, approval, publishing and performance analysis. |
Plans
Buffer
- FreeFree
- Essentials$5 a month
- Essentials$60 a year
- Team$10 a month
- Team$120 a year
Loomly
- Starter$65 a month
- Beyond$332 a month
- Starter (annual billing)$49 a month
- Beyond (annual billing)$249 a month
- EnterprisePriced on request
In their own words
Buffer
Buffer is a social media management tool for scheduling posts, developing content, and reviewing performance across supported channels. Its tools include an idea library, an AI Assistant, and options to brainstorm, rewrite, and shape posts for specific platforms. A community inbox brings comments from multiple accounts into one dashboard for replies, while teams can edit and approve posts together. The free plan lasts indefinitely and supports up to three connected channels, 10 scheduled posts per channel, 100 ideas, and one user. Essentials and Team include a 14-day free trial; annual billing starts at $5 per month for one channel. Team adds unlimited team members and approval workflows. Buffer supports Android, iOS, web, browser extensions, and API access. Supported channels include Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Integrations include Canva, Google Drive, Dropbox, and Zapier.