Loomly

Spec sheet

What it does

Loomly is a collaborative social-media management platform covering content ideation, creation, approval, publishing and performance analysis.Read 15 Oct 2026 · loomly.com

Free plan

NoRead 20 Sep 2026 · loomly.com

Paid from

49Read 20 Sep 2026 · loomly.com

License

The terms grant only a limited, non-exclusive, non-transferable and revocable right to use the service and prohibit copying, reverse engineering or redistribution, indicating proprietary software.Read 15 Oct 2026 · loomly.com

Headquarters

Milan, ItalyRead 23 Oct 2026 · loomly.com

Founded

2015Read 28 Sep 2026 · loomly.com

AI functions

The current plans include an AI Assistant, post generation, AI captions, social listening, AI replies and AI analytics, with usage limits varying by plan.Read 15 Oct 2026 · loomly.com

Analytics and reporting

The product provides audience and account insights, post-performance tracking, scheduled reports, PDF or CSV exports and link-click tracking.Read 15 Oct 2026 · loomly.com

Analytics level

advancedRead 20 Sep 2026 · loomly.com

API availability

An independent API directory reports that Loomly publishes no public product API reference or machine-readable specification; its programmable product surface is partner-gated through Zapier, while a read-only status API is public.Read 15 Oct 2026 · apis.io

Approval workflow

YesRead 20 Sep 2026 · loomly.com

Approval workflows

Teams can define roles and permissions, comment in real time, use custom approval workflows, and retain post version history.Read 15 Oct 2026 · loomly.com

Authentication security

Two-factor authentication is included, and Beyond adds enforcement of two-factor authentication at calendar level.Read 15 Oct 2026 · loomly.com

Campaign management

Campaign tools include list and calendar views, labels, UTM parameters, hashtag management, templates and advanced analytics.Read 15 Oct 2026 · loomly.com

Company founding and scale

Loomly says it was founded in 2015, has more than 15 employees and serves over 50,000 customers.Read 15 Oct 2026 · loomly.com

Company headquarters listing

G2 lists Loomly's headquarters location as Los Angeles, California.Read 15 Oct 2026 · g2.com

Creative integrations

Content creation integrations include Canva export, Google Drive uploads, Giphy and Unsplash.Read 15 Oct 2026 · loomly.com

Current legal operator

The pricing page identifies Bending Spoons Operations S.p.A. as the company behind the service, with a registered Milan, Italy address.Read 15 Oct 2026 · loomly.com

Custom channels

Each calendar can have one custom channel for unsupported social, online or offline outlets, but publishing there requires a reminder and manual posting.Read 15 Oct 2026 · loomly.zendesk.com

Documentation depth

The Help Center is organized into new features, billing, channels, onboarding, calendar and creation, analytics, troubleshooting, collaboration, and engagement categories.Read 15 Oct 2026 · loomly.zendesk.com

Limit: analytics depth

TrustRadius synthesis says some users want more comprehensive analytics and reports inefficiencies or technical issues during post creation.Read 15 Oct 2026 · trustradius.com

Limit: media processing

TrustRadius synthesis records complaints about blurry image uploads and slow video processing.Read 15 Oct 2026 · trustradius.com

Limit: mobile reliability

Google Play reviewers report that the mobile app is glitchy, difficult to use and less capable than the web version, including connection and editing problems.Read 15 Oct 2026 · play.google.com

Limit: native-channel coverage

The Help Center states that custom channels require manual publishing, and Threads currently lacks interactions and analytics because of API limitations.Read 15 Oct 2026 · loomly.zendesk.com

Notable app update

Google Play records an August 28, 2026 update that fixed a crash when opening the app on Android 14 devices.Read 15 Oct 2026 · play.google.com

Notable dated update

Loomly's terms page records a last update date of October 1, 2026.Read 15 Oct 2026 · loomly.com

OAuth dependency

Publishing uses OAuth access tokens issued by social networks; expired credentials, revoked permissions or platform changes can require reconnecting accounts.Read 15 Oct 2026 · loomly.zendesk.com

Post scheduling

Users can create brand calendars, schedule content, publish automatically or near-natively, and tailor posts for each social network.Read 15 Oct 2026 · loomly.com

Praise: collaboration

TrustRadius reviewers frequently cite approval workflows, client collaboration, cross-platform customization and time savings from centralizing social operations.Read 15 Oct 2026 · trustradius.com

Praise: ease and organization

Reviewers repeatedly praise the visual calendar, intuitive interface, multi-account organization, scheduling and ability to customize one post for different channels.Read 15 Oct 2026 · getapp.com.au

Rating on Apple App Store

4.0 out of 5 from 121 ratings.Read 15 Oct 2026 · apps.apple.com

Rating on Capterra

4.7 out of 5 from 509 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

4.6 out of 5 from 1,796 reviews.Read 15 Oct 2026 · g2.com

Rating on GetApp

4.7 out of 5 from 507 reviews.Read 15 Oct 2026 · getapp.com.au

Rating on Google Play

3.4 out of 5 from 87 reviews.Read 15 Oct 2026 · play.google.com

Rating on Trustpilot

3.8 out of 5 from 109 reviews.Read 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

8.7 out of 10 from 25 reviews and ratings.Read 15 Oct 2026 · trustradius.com

Security hosting

Loomly says it runs on AWS infrastructure whose provider data centers hold ISO 27001, PCI DSS Level 1, SOC 1, SOC 2 and SOC 3 certifications.Read 15 Oct 2026 · loomly.com

Security testing

The company states that third-party penetration tests cover the application and supporting infrastructure at least annually.Read 15 Oct 2026 · loomly.com

Social accounts

12Read 20 Sep 2026 · loomly.com

Social inbox

YesRead 20 Sep 2026 · loomly.com

Social integrations

Officially listed social channels include Instagram, LinkedIn, Facebook, TikTok, YouTube, Pinterest, Google Business Profile and Threads.Read 15 Oct 2026 · loomly.com

Status API

Loomly exposes unauthenticated JSON endpoints for overall status, components and incident or maintenance notices.Read 15 Oct 2026 · status.loomly.com

Support documentation

The onboarding section includes guides for account setup, views, post building, the library, collaboration, interactions, analytics, supported platforms and mobile apps.Read 15 Oct 2026 · loomly.zendesk.com

Supported networks

Instagram,LinkedIn,Facebook,TikTok,YouTube,Threads,Google Business Profile,Pinterest,SnapchatRead 20 Sep 2026 · loomly.com

System requirement

The iOS app requires iOS 14 or later; iPad requires iPadOS 14 or later, and Apple-silicon Macs require macOS 11 or later.Read 15 Oct 2026 · apps.apple.com

Team users

3Read 20 Sep 2026 · loomly.com

Workflow integrations

Loomly lists Zapier, Microsoft Teams and Slack integrations, including workspace notifications.Read 15 Oct 2026 · loomly.com

Plans and prices

Every Loomly plan and price →

Where Specifiction places it

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