BuiltWith vs Compelling
BuiltWith
builtwith.com
Compelling
compelling.aiSide by side
| Figure | BuiltWith | Compelling |
|---|---|---|
| Price from | $12/mo | €39/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 5 |
| Spec score · Sales Prospecting Software | 8.9 (#5) | 9.0 (#1) |
| API access | Yes | API access is included from the Scale plan upward, while Growth focuses on CRM sync and automated workflows. |
| Headquarters | Sydney, New South Wales, Australia | LinkedIn lists headquarters in Cologne, North Rhine-Westphalia, Germany. |
| Integrations | BuiltWith lists CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. | Compelling says it connects CRM, outreach and data tools, with examples including HubSpot, Salesforce and Pipedrive. |
| Product | BuiltWith provides website profiling, lead generation, competitive analysis, and business intelligence about technology adoption, ecommerce activity, and web usage trends. | Compelling is an AI-native sales intelligence platform that automates company and contact research, ranking, and enrichment, then pushes tailored insights to a CRM. |
| Support | Telephone and email support are available seven days a week. | The Trust Center provides support at [email protected]. |
Plans
BuiltWith
- FreeFree
- Advanced$144 a year
- Basic$295 a month
- Pro$495 a month
- Team$995 a month
- Basic$295 a month
- Pro$495 a month
- Team$995 a month
Compelling
- FreeFree
- Founder€39 a month
- Growth€199 a month
- Scale€559 a month
- Enterprise / AgencyPriced on request
In their own words
BuiltWith
BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.
Compelling
Compelling is an AI sales intelligence platform that researches companies and contacts, builds target lists, and enriches and scores accounts. Its agents can track user-defined buying signals and send tailored insights to a CRM. The platform offers real-time and bespoke intent signals, along with custom relevance scores. Through Compelling MCP, users can source companies and contacts, research details such as email addresses, LinkedIn URLs and headcount, then score accounts from 0 to 100 against their own rubric. MCP is presented for use from Claude, ChatGPT and Gemini. Compelling says it connects CRM, outreach and data tools to keep account and contact information enriched in one place. Its Trust Center describes the service as EU-hosted and GDPR-native, handling CRM records, business contacts and first-party signals. Listed compliance topics include GDPR, the EU AI Act and ISO/IEC 27001:2022; security topics include encryption, backups, audit logging, penetration testing and anti-DDoS. The free plan includes 200 credits. Paid plans start at €39.00 per month for one user, billed annually.