BuiltWith vs Enrichments

BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.

Enrichments is a B2B data enrichment service for finding and adding information to people and company records. People results can include work email, title, seniority, department, location, LinkedIn URL and company details; company records include a domain and firmographics. Users can work through a REST API, MCP server, in-product chat agent or CSV upload. API enrichment requests accept up to 100 rows per call, and CSV uploads are capped at 4 MB. Returned email addresses include a deliverability status. Credits are charged only for delivered data, so a lookup with no results costs nothing. The MCP server can connect to Claude, ChatGPT, Cursor or Codex using an Enrichments API key. The Free plan includes 100 credits. Paid monthly plans are Starter at 69.00 USD for 2,000 credits, Pro at 199.00 USD for 6,000, and Scale at 499.00 USD for 16,000. API keys are shown in full once, stored as a hash, and can be scoped, revoked or rotated. The security page says there is no third-party certification held or in progress, nor an uptime commitment or service level agreement.