BuiltWith vs Grizz Technographics

BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.

Grizz Technographics identifies software used by construction companies, including ERP, HR, and project management tools, for sales and marketing teams seeking accounts by technology profile. It tracks more than 100 construction technologies and lists over one million technology signals. Categories include accounting, payroll, estimating, and field tools as well as ERP and project management. Records receive A, B, or C confidence grades reflecting signal strength and corroboration. Grizz says it analyzes construction job postings daily and refreshes signals weekly; historical timelines show when companies changed software. Users can inspect a company's technology stack, find businesses using a competitor's product, and identify companies evaluating or implementing software. Data can be exported to CRM records by CSV or API, including HubSpot and Salesforce. The free tier offers sample data and limited company and technology details. Premium offers deeper data and a white-glove partnership, with pricing by discussion. The API is in early access, and its endpoints and response shapes may change.