BuiltWith vs Mattermark

BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.

Mattermark helps users find, prospect, and track fast-growing companies and investors. Company profiles cover more than 80 fields, including geography, industry, revenue, personnel, funding, and employee growth; the service also monitors changes in team size, web traffic, and media mentions. Users can search, filter, and sort company information, then follow organizations with saved searches, custom lists, and news notifications. Mattermark says it draws information from millions of news articles and websites daily using machine learning, web crawlers, primary sources, and natural language processing, with in-house analysts verifying data daily. Its Salesforce integration syncs company information into leads and other objects and supports triggers and actions on data fields. Excel, Google Sheets, an iOS app, and a Chrome extension are also listed as access or integration options. The API offers REST and GraphQL access to company and investor data, including details, news, similar companies, and funding events; its trial includes 100 free API calls. Pricing includes free iOS access, paid options from $49/user/mo, and other plans with separate terms.