BuiltWith vs Similarweb Technology Research

BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.

Similarweb Technology Research provides web and API access to technology-usage statistics, market profiles, and company information. A technology lookup can include company contact details, while market analysis shows leading industries and countries for a technology. Users can create target website lists with company information, social signals, and contact details, then set alerts for changes in competitors’ technology use, including CMS and eCommerce platforms. Similarweb says website technology data is updated weekly. The API covers website technology stacks, company and contact details, sales signals, and alerts. Its Website Technologies endpoint is a premium feature for subscriptions that include Technographics; each request uses 1 hit or 10 data credits and defaults to 100 results. Listed integrations include Google Looker Studio, Microsoft Excel, HubSpot, Salesforce, AWS, GCP, Snowflake, Databricks, Tableau, and Power BI, with API access required. A free checker provides technology market-share and usage statistics. The overall pricing model is paid, with pricing on request. Similarweb was founded in 2007 and is headquartered in Givatayim, Israel.