BuiltWith vs Wappalyzer
BuiltWith
builtwith.com
Wappalyzer
wappalyzer.comSide by side
| Figure | BuiltWith | Wappalyzer |
|---|---|---|
| Price from | $12/mo | $250/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 4 |
| Spec score · Account Enrichment Software | 8.9 (#1) | 8.1 (#10) |
| Spec score · Web Data Providers Software | 9.0 (#1) | 8.1 (#6) |
| Spec score · Lead Enrichment Software | 8.9 (#3) | 8.1 (#16) |
| Spec score · Sales Prospecting Software | 8.9 (#5) | 8.1 (#23) |
| Spec score · Company Databases | 8.9 (#4) | 8.1 (#12) |
| Spec score · Technographic Data Software | 8.9 (#4) | 8.1 (#12) |
| Founded | 2007 | 2008 |
| Headquarters | Sydney, New South Wales, Australia | Australia |
| Integrations | BuiltWith lists CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. | Official apps include Chrome, Firefox, Edge, Safari, Salesforce, HubSpot, Pipedrive, Gmail, Pabbly, Zapier, Make, and iPhone. |
| Support | Telephone and email support are available seven days a week. | The Enterprise plan includes dedicated support and custom terms. |
| Technology coverage | BuiltWith says it tracks 127,671 web technologies and provides technology usage lists covering over 370 million active domains. | Wappalyzer tracks thousands of web technologies across millions of websites. |
Plans
BuiltWith
- FreeFree
- Advanced$144 a year
- Basic$295 a month
- Pro$495 a month
- Team$995 a month
- Basic$295 a month
- Pro$495 a month
- Team$995 a month
In their own words
BuiltWith
BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.
Wappalyzer
Wappalyzer turns public website signals into technographic data for prospecting, record enrichment and monitoring market changes. It identifies thousands of technologies across millions of websites using signals such as HTML, scripts, headers, cookies and other fingerprints. Users can upload CSV or TXT files with up to 100,000 URLs for bulk analysis. APIs cover technology lookup, lead lists, subdomain discovery and email verification. Live results count as five lookups each; cached results are verified within the last 30 days. The service offers browser extensions and integrations including Salesforce, HubSpot, Pipedrive, Gmail, Zapier, Make and an iPhone app. Basic extension detection runs locally, and sharing limited website-level data can be disabled in settings. The free plan includes 50 technology lookups and 50 email verifications per month, five website alerts and sample lead lists. Pro costs $250 a month for one user. Plan-included API credits expire after 60 days, while credits bought in bundles expire after 365 days. Wappalyzer is aimed at sales, marketing, operations, strategy, partnerships and security teams.