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SPECIFICTION
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BuiltWith vs WhatRuns

BuiltWith

builtwith.com

WhatRuns

whatruns.com

Side by side

FigureBuiltWithWhatRuns
Price from$12/moFree
Free planYesYes
Free trial——
Open source——
WebYesYes
APIYes—
Plans published81
Spec score · Technographic Data Software8.9 (#4)7.1 (#29)
HeadquartersSydney, New South Wales, AustraliaBirmingham, United Kingdom
ProductBuiltWith provides website profiling, lead generation, competitive analysis, and business intelligence about technology adoption, ecommerce activity, and web usage trends.WhatRuns is a browser extension that identifies web technologies used on websites.
SupportTelephone and email support are available seven days a week.The maker lists [email protected] as its contact for support and privacy requests.

Plans

BuiltWith

  • FreeFree
  • Advanced$144 a year
  • Basic$295 a month
  • Pro$495 a month
  • Team$995 a month
  • Basic$295 a month
  • Pro$495 a month
  • Team$995 a month

BuiltWith pricing →

WhatRuns

  • WhatRuns browser extensionFree

WhatRuns pricing →

In their own words

BuiltWith

BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.

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WhatRuns

WhatRuns has no write-up on Specifiction yet; its figures are above.

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