Bullseye vs RB2B
Bullseye
bullseye.so
RB2B
rb2b.comSide by side
| Figure | Bullseye | RB2B |
|---|---|---|
| Price from | $99/mo | $79/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Website Visitor Tracking Software | 8.3 (#9) | 7.8 (#13) |
| Geographic limit | Bullseye processes only U.S. web traffic and does not identify or profile visitors outside the United States. | Person-level identification is US-only; company-level identification through Demandbase is global, and RB2B says consent capture is required for global company-level identification to comply with GDPR. |
| Integrations | Bullseye documents HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks as integrations available on every plan. | RB2B lists integrations including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps. |
| Security | Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging. | RB2B states that it is SOC 2 Type II certified and CCPA compliant. |
| Support | Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours. | The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed. |
Plans
Bullseye
- Free TrialFree
- Lite$99 a month
- Starter$179 a month
- Growth$399 a month
- Scale$699 a month
- Expansion$999 a month
- EnterprisePriced on request
In their own words
Bullseye
Bullseye is a web and API platform that identifies individual contacts visiting a website. Profiles may include name, email, job title, company, LinkedIn profile, location and profile image, with matching typically completed within seconds. Visitor records retain pages visited, timestamps, referrers and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to sales representatives. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads and webhooks. The REST API covers visitor data, companies, organizations, lists, ICP settings, integrations and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access includes roles, MFA and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is listed; paid plans start at $99 a month for Lite.
RB2B
RB2B identifies website visitors and sends their data to a CRM, Slack or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification for US-based visitors. Records may include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue and industry. Hot Leads can filter visitors by revenue, company size, seniority, department, category and geography, then route matches to different integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to a website header and connecting destinations. The Free plan is free and includes company-level identification and 150 monthly resolutions, but excludes person-level ID, email addresses and integrations beyond Slack. Paid plans start with Starter at $79 a month. Person-level identification is US-only; global company-level identification through Demandbase requires consent capture for GDPR compliance.