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Bullseye

bullseye.so

From $99/mo Free trial WebAPI
Visit bullseye.so
Spec score 8.3 #9 of 25 in Website Visitor Tracking Software

What it is

Bullseye is a web and API platform that identifies individual contacts visiting a website. Profiles may include name, email, job title, company, LinkedIn profile, location and profile image, with matching typically completed within seconds. Visitor records retain pages visited, timestamps, referrers and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to sales representatives. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads and webhooks. The REST API covers visitor data, companies, organizations, lists, ICP settings, integrations and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access includes roles, MFA and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is listed; paid plans start at $99 a month for Lite.

Spec sheet

API
Bullseye provides a REST API for visitor identification data, companies, organizations, lists, ICP configurations, integrations, and billing.Read 30 Sep 2026 · docs.bullseye.so
Integrations
Bullseye documents HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks as integrations available on every plan.Read 30 Sep 2026 · docs.bullseye.so
Security
Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging.Read 30 Sep 2026 · docs.bullseye.so
Support
Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours.Read 30 Sep 2026 · bullseye.so
Credit limits
Each identified visitor consumes one credit, unused credits do not roll over, and identification pauses when the monthly allotment is exhausted by default.Read 30 Sep 2026 · docs.bullseye.so
Geographic limit
Bullseye processes only U.S. web traffic and does not identify or profile visitors outside the United States.Read 30 Sep 2026 · docs.bullseye.so
ICP filtering
Users can define Ideal Customer Profile rules to automatically score and filter visitors.Read 30 Sep 2026 · docs.bullseye.so
Identification speed
Bullseye says its AI-driven matching typically identifies visitors within seconds of a visit.Read 30 Sep 2026 · docs.bullseye.so
Lead routing
Routing rules can automatically direct identified visitors to the appropriate sales representative.Read 30 Sep 2026 · docs.bullseye.so
Pageview history
Visitor records include browsing history such as pages visited, timestamps, referrer, and UTM parameters.Read 30 Sep 2026 · docs.bullseye.so
Privacy compliance
Bullseye states that it is GDPR and CCPA compliant and does not sell personal information.Read 30 Sep 2026 · docs.bullseye.so
Product purpose
Bullseye is a person-level website visitor identification platform that reveals individual contacts visiting a website.Read 30 Sep 2026 · docs.bullseye.so
Target customers
Bullseye says agencies, SaaS companies, and e-commerce brands use it to capture leads that would otherwise leave without converting.Read 30 Sep 2026 · bullseye.so
Visitor data
Identified visitor profiles can include name, email, job title, company, LinkedIn profile, location, and profile image.Read 30 Sep 2026 · docs.bullseye.so

Plans and prices

Free Trial Free 200 credits one-time · 3 team seats · no overage Read 30 Sep 2026 · docs.bullseye.so
Lite $99 a month $990/year ~200 monthly credits · 2 team seats · $0.60/credit overage Read 30 Sep 2026 · docs.bullseye.so
Starter $179 a month $1,790/year ~400 monthly credits · 3 team seats · $0.55/credit overage Read 30 Sep 2026 · docs.bullseye.so
Growth $399 a month $3,990/year ~1,000 monthly credits · 5 team seats · $0.48/credit overage Read 30 Sep 2026 · docs.bullseye.so
Scale $699 a month $6,990/year ~2,500 monthly credits · 10 team seats · $0.34/credit overage Read 30 Sep 2026 · docs.bullseye.so
Expansion $999 a month $9,990/year ~5,000 monthly credits · 20 team seats · $0.24/credit overage Read 30 Sep 2026 · docs.bullseye.so
Enterprise Priced on request 5,000+ monthly credits · unlimited seats · $0.18/credit overage Read 30 Sep 2026 · docs.bullseye.so

Every Bullseye plan and price →

Strong points and limits

Strong points

  • Visitor profiles include professional contact fields
  • Matching typically occurs within seconds
  • ICP scoring and lead routing
  • Integrations included on every plan
  • REST API available

Limits

  • Processes only U.S. web traffic
  • No free plan is listed
  • Unused credits do not roll over
  • Identification pauses when allotment is exhausted

Who it suits

It is intended for agencies, SaaS companies and e-commerce brands seeking identified website leads. Sales teams needing ICP filtering, routing and CRM integrations fit the listed use case.

Verdict

Bullseye combines person-level visitor identification with filtering, routing, integrations and an API. Its U.S.-only coverage and credit rules are central constraints, while paid plans begin at $99 a month.

Where Specifiction places it

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