ContactLevel

ContactLevel links B2B contact targeting with LinkedIn ad analytics and named website visitor identification. It suits account-based marketing teams that can act on contact-level audiences across ad channels. The free analytics tier is a low-commitment entry point; visitor identification and audience activation start at $299/month.

Overview

ContactLevel brings together three distinct jobs: syncing selected contacts to advertising platforms, reporting on LinkedIn campaigns, and identifying people who visit a website. Teams can supply contacts by CSV upload, CRM import, or the platform’s built-in search. The combination is most useful when marketing teams already have target accounts and a plan to connect ad activity, site engagement, and CRM records.

ContactLevel says its identity graph maps business data to personal identities with 70–99% match rates. It also says synced audiences remain in customer accounts permanently, and describes its data as first-party and opted in, with targeting that is GDPR and CCPA compliant and independent of IP or cookie targeting. Those claims are relevant to teams weighing identity-based advertising, but they do not replace a review of how a campaign’s own data is collected and used.

Key features

Audience activation

Contact audiences can be sent to LinkedIn, Meta, Google, Reddit, and X (Twitter). Keeping synced audiences in customer accounts permanently is useful for recurring campaigns, while the reported match-rate range gives buyers a benchmark to assess against their own audience needs. The activation breadth is a strength for teams running across several channels; it is less compelling if the priority is visitor identification alone.

LinkedIn analytics and visitor identification

The free Analytics plan connects LinkedIn Ads and reports company engagement, ICP spend, and revenue attribution, with CRM integrations and CSV exports with digests. That is a substantial starting point for teams focused on LinkedIn measurement, though it does not include the visitor-identification and audience features of the paid plans.

Reveal identifies website visitors by name, title, and company, analyzes visitor behavior, sends Slack and email alerts, and pushes data to a CRM. HubSpot, Salesforce, and Attio are named integrations. These capabilities can help sales and marketing teams follow up on relevant visits; the 1,000-record starting allowance, expandable to 10,000 records per month, makes volume an important fit check.

CRM and agency workflows

Grow includes two-way CRM sync and unlimited audience segments, which favors teams that need audiences and CRM records to stay connected across campaigns. Enterprise & Agency adds separate client sub-organizations for audiences, pixels, and analytics, along with white label and API access, personalized onboarding, and dedicated Slack support. Those additions are tailored to agencies and larger buyers, not teams seeking only basic LinkedIn reporting.

Pricing

ContactLevel has a free plan, a 14-day trial, and paid plans from $299/month. The free tier, Reveal, and Grow serve different jobs rather than simply scaling the same allowance.

Free Analytics Plan — free, billed Free forever. Includes LinkedIn ad analytics, company engagement, ICP-spend view, CRM integrations, and CSV export with digests. It fits teams wanting LinkedIn reporting without a paid subscription, but excludes visitor identification and contact-audience activation.

Reveal — $299 a month, billed From $299/month. Includes 1,000 records, expandable to 10,000 records per month, visitor identification and behavior analysis, Slack and email alerts, and CRM push. It is the relevant choice for teams prioritizing named visitor insights; the monthly record allowance is the key constraint to weigh.

Grow (Audiences) — $1,000 a month, billed From $1,000/month for 10,000 net new contacts. The page also prices 30,000 contacts at $2,500/month and 50,000 at $3,500/month; larger volumes are custom quoted. Unlimited audience segments and two-way CRM sync suit teams building repeatable contact-targeting programs. Its higher entry price makes it a poor fit if LinkedIn analytics alone is the goal.

Enterprise & Agency — custom pricing. Includes everything in Grow, security and legal reviews, personalized onboarding, dedicated Slack support, white label and API access, and agency sub-organizations. It is aimed at agencies managing multiple clients and larger organizations needing those operational additions.

Platforms

ContactLevel is available on web and through an API. These are the stated platforms; the product’s audience activation spans LinkedIn, Meta, Google, Reddit, and X.

Who it's for

ContactLevel is aimed at GTM teams, B2B companies, and agencies running account-based marketing campaigns. It is strongest for teams that can use contact-level targeting alongside LinkedIn reporting or visitor follow-up, and that have a CRM workflow to connect. A team seeking only broad advertising analytics or a low-cost visitor-identification tool may find the paid audience plans more than it needs.

Pros and cons

Pros: Contact audiences can reach five named ad platforms, and the permanent synced-audience model supports ongoing campaigns.

Pros: The free tier combines LinkedIn reporting, CRM integrations, and CSV exports, giving teams a practical way to begin with campaign measurement.

Pros: Reveal adds named visitor identification, behavior analysis, alerts, and CRM push in one plan.

Cons: The free plan does not include visitor identification or audience activation, so those core workflows require a paid tier.

Cons: Grow starts at $1,000/month for 10,000 net new contacts, a substantial commitment for teams that only need analytics or modest-scale targeting.

Cons: Reveal’s entry allowance is 1,000 records, so buyers should compare their expected monthly volume with the plan’s expansion ceiling.

Alternatives

For a broader shortlist, see Website Visitor Tracking Software.

Wizard AI Forecasts has a free Starter plan with monthly AI credits, bookings, candidates, companies, content items, a court bundle, and documents; consider it when those listed workflows matter more than ContactLevel’s B2B targeting and visitor identification.

Leadberry is another freemium option; consider it when evaluating a B2B lead-generation product rather than ContactLevel’s combined targeting and LinkedIn analytics.

LeadBoxer offers free plans with monthly credits, including an App plan capped at one user, one dataset, and one month of data retention; choose it when that credit-based entry point better fits the evaluation.

Koala offers a free trial plan with two seats and 100 credits per month, plus a $200/month Starter plan; consider it when a seat-and-credit structure is a better fit.

Leadfeeder has a free Lite plan with unlimited users, seven days of visitor history, and up to 100 identified companies per month; it is a reasonable alternative when those visitor-history limits fit the need.

RB2B has a free plan with 150 monthly resolutions and Slack push, but no person-level ID, email addresses, or other integrations; consider it when company-level resolution is enough.

VisiLead has a free tier with 10 credits, one website, and seven-day data history, and a $29/month Starter tier with 100 credits per month; consider it when a lower-priced, credit-based entry point is preferable.

Warmly offers a free API/MCP plan with 250 credits per month and a $99/month Starter API/MCP plan with 500 credits; consider it when those credit-based API/MCP tiers suit the workflow.

Verdict

ContactLevel is a strong fit for B2B marketing teams that want contact audiences, LinkedIn measurement, and named visitor signals connected to CRM workflows. Its clearest reason to choose it is that those jobs share a platform, with a free analytics tier for teams beginning on LinkedIn. Look elsewhere if the priority is low-cost visitor tracking or if the $1,000/month Grow entry is hard to justify for the contact volume you need.