ContactLevel vs Factors.ai
ContactLevel
contactlevel.comFactors.ai
factors.aiSide by side
| Figure | ContactLevel | Factors.ai |
|---|---|---|
| Price from | $299/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 5 |
| Spec score · Website Visitor Tracking Software | 8.4 (#7) | 9.0 (#2) |
| CRM integrations | The site names HubSpot, Salesforce, and Attio as CRM integrations. | Official integrations include HubSpot, Salesforce, Leadsquared and Zoho, with company, deal, account or opportunity synchronization options. |
| Headquarters | Sheridan, Wyoming, United States | Wilmington, Delaware, United States |
| Intended users | The site presents ContactLevel for GTM teams, B2B companies, and agencies running account-based marketing campaigns. | Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams. |
Plans
ContactLevel
- Free Analytics PlanFree
- Reveal$299 a month
- Grow (Audiences)$1,000 a month
- Grow (Audiences)Priced on request
- Grow (Audiences)$10,000 a year
- Enterprise & AgencyPriced on request
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
ContactLevel
ContactLevel is a contact-level advertising platform for targeting specific people within key accounts. It syncs contact audiences to LinkedIn, Meta, Google, Reddit, and X (Twitter). Users can provide B2B email lists by CSV, import contacts from a CRM, or use ContactLevel’s built-in search. Reveal identifies website visitors by name, title, and company, can send Slack and email alerts, and can push data to a CRM. Named CRM integrations include HubSpot, Salesforce, and Attio. ContactLevel says its identity graph maps business data to personal identities and delivers 70–99% match rates. The free Analytics plan connects LinkedIn Ads and reports company engagement, ICP spend, revenue attribution, CRM integrations, and CSV exports with digests. Reveal starts at $299 a month. Grow starts at $1,000 a month for 10,000 net new contacts; listed options also include 30,000 contacts for $2,500 a month and 50,000 for $3,500 a month. Enterprise & Agency pricing is custom.
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.