Bullseye vs Leadfeeder
Bullseye
bullseye.so
Leadfeeder
leadfeeder.comSide by side
| Figure | Bullseye | Leadfeeder |
|---|---|---|
| Price from | $99/mo | €79/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Website Visitor Tracking Software | 8.3 (#9) | 8.9 (#4) |
| Integrations | Bullseye documents HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks as integrations available on every plan. | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. |
| Security | Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging. | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. |
| Support | Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours. | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. |
Plans
Bullseye
- Free TrialFree
- Lite$99 a month
- Starter$179 a month
- Growth$399 a month
- Scale$699 a month
- Expansion$999 a month
- EnterprisePriced on request
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Bullseye
Bullseye is a web and API platform that identifies individual contacts visiting a website. Profiles may include name, email, job title, company, LinkedIn profile, location and profile image, with matching typically completed within seconds. Visitor records retain pages visited, timestamps, referrers and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to sales representatives. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads and webhooks. The REST API covers visitor data, companies, organizations, lists, ICP settings, integrations and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access includes roles, MFA and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is listed; paid plans start at $99 a month for Lite.
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.