Buttondown vs MailOptin
Buttondown
buttondown.comMailOptin
mailoptin.ioSide by side
| Figure | Buttondown | MailOptin |
|---|---|---|
| Price from | $9/mo | $8.25/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.1 (#6) | 8.2 (#72) |
| Spec score · Email marketing tools | 8.9 (#20) | 8.0 (#88) |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The integrations directory lists services including Stripe, Zapier, WordPress, Ghost, Discord, Mastodon, Bluesky, LinkedIn, Medium, YouTube, Spotify and many others. | Listed integrations include Mailchimp, ActiveCampaign, Salesforce, Brevo, HubSpot, WooCommerce, and many other email, CRM, and WordPress tools. |
| Audience segmentation | Yes | Yes |
| Support | Support is handled by human staff and covers feature questions, migration, deliverability, bugs, feedback, billing and account issues. | A valid license includes priority email support for setup and usage questions, but not customization beyond advertised features. |
Plans
Buttondown
- FreeFree
- Paid tier$9 a month
- FreeFree
- Basic$9 a month
- Standard$29 a month
- Professional$79 a month
- Advanced$139 a month
MailOptin
- Standard$99 a year
- Pro$289 a year
- Agency$499 a year
- Lifetime Pro$999 a month
- MailOptin LiteFree
- Lifetime Pro$999, paid once
In their own words
Buttondown
Buttondown has no write-up on Specifiction yet; its figures are above.