Buttondown vs Recapture
Buttondown
buttondown.comRecapture
recapture.ioSide by side
| Figure | Buttondown | Recapture |
|---|---|---|
| Price from | $9/mo | $39/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.1 (#6) | 7.7 (#131) |
| Spec score · Email marketing tools | 8.9 (#20) | 7.6 (#133) |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Integrations | The integrations directory lists services including Stripe, Zapier, WordPress, Ghost, Discord, Mastodon, Bluesky, LinkedIn, Medium, YouTube, Spotify and many others. | The features page names MailChimp and Zapier, and the homepage shows ecommerce support for Shopify, WooCommerce, Magento, BigCommerce, and Easy Digital Downloads. |
| Pricing basis | Buttondown charges for active subscribers rather than all contacts and assumes no more than one full-list email per day before usage pricing is discussed. | Recapture says its cart recovery pricing is based on revenue it helped recover through email and SMS over the prior 30 days, rather than total store sales volume. |
| Audience segmentation | Yes | Yes |
| Paid from | 9 | 39 |
| Support | Support is handled by human staff and covers feature questions, migration, deliverability, bugs, feedback, billing and account issues. | The pricing page says support is available by live chat, phone, or email. |
Plans
Buttondown
- FreeFree
- Paid tier$9 a month
- FreeFree
- Basic$9 a month
- Standard$29 a month
- Professional$79 a month
- Advanced$139 a month
Recapture
- Cart Recovery$39 a month
- Cart Recovery + Email$58 a month
- Cart Recovery + SMS$59 a month
- cart recovery$39 a month
- cart recovery + email$58 a month
- cart recovery + sms$59 a month
In their own words
Buttondown
Buttondown has no write-up on Specifiction yet; its figures are above.