BuyerRadar vs Prolifiq CRUSH

BuyerRadar is a stakeholder intelligence platform for B2B revenue teams. It maps the decision-making unit on an account and helps identify buying-committee members missing from a deal, including financial buyers and technical blockers not yet in the CRM. Its guidance suggests whom to contact next and what to say. The intelligence layer reads organizational structure and role influence, identifies missing buying power, and learns from pipeline signals. Users can connect a CRM to import live deals, though the supported CRM products are not named. BuyerRadar is available on the web and as a Chrome extension; API access is included with Professional. Freemium provides 100 credits per month and limited AI Conductor. Professional costs €50 a month and includes 2,000 monthly credits, full AI contact autofill, advanced analytics, and API access. The maker offers a free trial. Its founder says he built it after more than 15 years working with enterprise sales teams across EMEA and the US.

Prolifiq CRUSH is Salesforce-native account-planning software for revenue teams managing complex, multi-stakeholder accounts. Account, opportunity, and master account plans bring together hierarchy, SWOT, whitespace, relationships, and strategy. AI-assisted relationship maps use existing Salesforce Reports To data to lay out contacts, influence levels, support status, and relationship lines. A Cross Sell grid fills in closed-won products and open pipeline to show whitespace across account divisions. Objectives can link to Salesforce tasks with owners and due dates, while Key Dates supports mutual action plan milestones and email alerts. Opportunity Plans include an Engagement Matrix populated from Salesforce activity and support MEDDIC, BANT, Sandler, Challenger, or custom methodologies. Plan scoring turns activity into an account health score, with trends and risk status on a dashboard. As a Salesforce managed package, CRUSH has no separate login, middleware, integration, or data sync. The starting rate is $54 a year, billed per user per month annually, for 1–10 users; larger tiers are quoted. A trial is available through the AppExchange listing, with no duration specified.