CallAtlas vs CallRail
CallAtlas
callatlas.io
CallRail
callrail.comSide by side
| Figure | CallAtlas | CallRail |
|---|---|---|
| Price from | $29.99/mo | $50/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Call Tracking Software | 8.5 (#7) | 9.1 (#2) |
| API | The feature page says developers can use a REST API and webhooks, and lists webhook and REST API reporting options. | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. |
| Founded | 2023 | 2011 |
| Headquarters | Wilmington, Delaware, United States | Atlanta, Georgia, United States |
| Integrations | The business page lists HubSpot, Salesforce, Pipedrive, and Zapier integrations, and says qualified-call events can be sent to Google Ads and Meta. | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. |
| Intended customers | The maker describes Atlas as built for performance advertisers, agencies, and pay-per-call networks. | CallRail says its products grew from a focus on helping small and medium-sized businesses thrive. |
| Product | Atlas is a call tracking, routing, and attribution platform for pay-per-call operations. | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. |
Plans
CallAtlas
- Starter$29.99 a month
- Growth$49.99 a month
- Agency$99.99 a month
- EnterprisePriced on request
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
In their own words
CallAtlas
CallAtlas is a paid call tracking, routing, and attribution platform for performance advertisers, agencies, and pay-per-call networks. It assigns unique phone numbers to campaigns, sources, or visitor sessions, then connects inbound calls to the click, advertisement, or page that generated them. Dynamic number insertion, keyword-level tracking, and landing-page tracking support this attribution work. Calls can be routed using time, geography, concurrency, buyer priority, or custom rules. Reporting filters include source, geography, hour, target, disposition, and revenue, with saved views and scheduled CSV or email reports. The service lists HubSpot, Salesforce, Pipedrive, Zapier, Google Ads, and Meta connections, plus REST API and webhook options. Included service covers recording with 90-day storage, English, Spanish, and French AI transcripts, alerts, real-time webhooks, and a 99.95% uptime SLA. Web and Android access are available, and a sandbox trial can be requested.
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.