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CallRail
callrail.com
What it is
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
Spec sheet
- What it does
- CallRail is a lead-engagement platform that attributes calls, texts, chats and forms to marketing sources and adds AI insights and response tools.Read 15 Oct 2026 · linkedin.com
- Product
- CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution.Read 3 Oct 2026 · callrail.com
- API
- API access is included in all plans, with additional monthly charges for usage above 1,500 API calls.Read 3 Oct 2026 · callrail.com
- Integrations
- CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint.Read 15 Oct 2026 · callrail.com
- Mobile apps
- The iOS and Android app provides call logs, recordings, transcripts and summaries, outbound calling through tracking numbers, and text messaging.Read 3 Oct 2026 · support.callrail.com
- Security
- CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials.Read 15 Oct 2026 · callrail.com
- Support
- The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting.Read 15 Oct 2026 · support.callrail.com
- Headquarters
- Atlanta, Georgia, United StatesRead 28 Sep 2026 · callrail.com
- Founded
- 2011Read 28 Sep 2026 · callrail.com
- AI certification
- CallRail says it is the first company in the lead intelligence industry to achieve ISO 42001 certification.Read 3 Oct 2026 · callrail.com
- API availability
- API access is included in every plan; usage above 1,500 calls per month is billed in premium and platinum tiers.Read 15 Oct 2026 · callrail.com
- API design
- The public API is REST-based, exchanges JSON, uses token authentication and documents GET, POST, PUT and DELETE endpoints.Read 15 Oct 2026 · apidocs.callrail.com
- API limits
- API keys inherit the creating user's permissions, and account administrators can disable API access or restrict it to admins.Read 15 Oct 2026 · apidocs.callrail.com
- Call attribution
- Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights.Read 3 Oct 2026 · callrail.com
- Call tracking
- The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis.Read 15 Oct 2026 · callrail.com
- Company founding
- CallRail says it was founded in Atlanta in 2011 by Andy Powell and Kevin Mann after building a call-tracking tool for Powell's directory business.Read 15 Oct 2026 · callrail.com
- Company profile
- LinkedIn lists CallRail as a privately held software-development company headquartered in Atlanta with 201–500 employees and a 2011 founding year.Read 15 Oct 2026 · linkedin.com
- Conversation intelligence
- Higher plans provide transcripts, keyword analysis, summaries, sentiment, trend reporting and automatic conversion tagging.Read 15 Oct 2026 · callrail.com
- Data retention
- The API documentation says communication records are automatically deleted after 25 months.Read 15 Oct 2026 · apidocs.callrail.com
- Documentation
- CallRail provides a public API reference with endpoint parameters, request examples, response schemas, pagination, filtering and webhook guidance.Read 15 Oct 2026 · apidocs.callrail.com
- Dynamic number insertion
- A JavaScript snippet can detect website phone numbers and swap them for tracking numbers based on the visitor’s tracked source.Read 3 Oct 2026 · callrail.com
- Form tracking
- Form Tracking Complete plans connect form submissions to marketing sources and include a custom form builder.Read 15 Oct 2026 · callrail.com
- HIPAA controls
- CallRail says healthcare customers can sign a BAA and that protected call details are kept from non-compliant external systems.Read 15 Oct 2026 · callrail.com
- Intended customers
- CallRail says its products grew from a focus on helping small and medium-sized businesses thrive.Read 3 Oct 2026 · callrail.com
- Licence and hosting
- CallRail is proprietary hosted SaaS; its public materials do not identify an open-source licence or a self-hosted deployment option.Read 15 Oct 2026 · callrail.com
- Limit: mobile app
- App reviews mention repeated logouts, login failures, unstable loading and duplicate or unreliable message sending.Read 15 Oct 2026 · apps.apple.com
- Limit: pricing
- Reviewers repeatedly report rising prices, expensive usage or add-ons, and higher costs when scaling accounts or call volume.Read 15 Oct 2026 · g2.com
- Limit: support and billing
- Some reviewers report slow or ineffective support, disputed charges, difficult cancellation and unexpected annual-billing or refund problems.Read 15 Oct 2026 · trustpilot.com
- Limit: workflow and integrations
- Reviews mention difficult workflow setup, limited reporting or filtering, and occasional friction with Google Analytics, Zapier and third-party integrations.Read 15 Oct 2026 · trustradius.com
- Mobile availability
- The mobile app is available to users in the United States and Canada.Read 3 Oct 2026 · support.callrail.com
- Mobile requirements
- The iOS app requires iOS/iPadOS 17 or later and macOS 14 or later on Apple silicon Macs.Read 15 Oct 2026 · apps.apple.com
- Praise: attribution and recordings
- Reviewers commonly praise marketing-source attribution, call recording, transcripts, reporting and integrations with Google tools.Read 15 Oct 2026 · softwareadvice.com
- Praise: usability
- Independent reviewers repeatedly describe the interface and setup as easy to learn and use for tracking calls and managing multiple clients.Read 15 Oct 2026 · trustradius.com
- Rating on Apple App Store
- 4.6 out of 5 from 37 ratingsRead 15 Oct 2026 · apps.apple.com
- Rating on Capterra
- 4.5 out of 5 from 173 reviewsRead 15 Oct 2026 · capterra.com
- Rating on G2
- 4.5 out of 5 from 1,835 reviewsRead 15 Oct 2026 · g2.com
- Rating on Google Play
- 4.2 out of 5 from 73 reviewsRead 15 Oct 2026 · play.google.com
- Rating on Software Advice
- 4.5 out of 5 from 173 reviewsRead 15 Oct 2026 · softwareadvice.com
- Rating on Trustpilot
- 3.5 out of 5 from 488 reviewsRead 15 Oct 2026 · trustpilot.com
- Rating on TrustRadius
- 8.9 out of 10 from 82 reviews and ratingsRead 15 Oct 2026 · trustradius.com
- Scale
- CallRail's 2026 company announcement says it serves more than 225,000 businesses and 7,500 agencies worldwide.Read 15 Oct 2026 · callrail.com
- Usage limits
- The Lead Tracking plan includes 5 numbers and 250 minutes, and additional minutes and numbers are billed in addition to the base fee.Read 3 Oct 2026 · callrail.com
- Voice Assist
- Voice Assist is an AI assistant designed to answer missed calls continuously, qualify opportunities and support lead intake.Read 15 Oct 2026 · callrail.com
- Webhooks
- Developers can receive HTTP POST webhooks for call lifecycle events, SMS, forms and outbound calls, with HMAC signatures and timestamps.Read 15 Oct 2026 · apidocs.callrail.com
Plans and prices
Lead Tracking $50 a month plus additional usage 5 numbers · 250 minutes · 25 SMS · call/text tracking · recording/routing · transcription/analysis · automation rules Read 15 Oct 2026 · callrail.com
AI Voice Assistant $95 a month Starts at $95/month; all plans include Lead Tracking starting at an additional $55; additional $1/call after 50 Voice Assist calls over 15 seconds 24/7 coverage · lead intake and qualification Read 3 Oct 2026 · callrail.com
Lead Tracking Complete $95 a month plus additional usage 5 numbers · 250 minutes · 25 SMS · 1,000 form submissions · form tracking · custom form builder · multi-touch CPL reporting Read 15 Oct 2026 · callrail.com
Voice Assist $95 a month starts at; Lead Tracking required; $1 per call after 50 calls over 15 seconds 24/7 AI voice coverage · lead intake · prioritization · expert-team setup support Read 15 Oct 2026 · callrail.com
Lead Conversion $150 a month plus additional usage 5 numbers · 250 minutes · 25 SMS · 10,000 analysis minutes · summaries/sentiment · trend reports · automatic conversion tagging · coaching/conversion tools Read 15 Oct 2026 · callrail.com
Lead Conversion Complete $195 a month plus additional usage 5 numbers · 250 minutes · 25 SMS · 1,000 form submissions · 10,000 analysis minutes · form tracking · conversation intelligence Read 15 Oct 2026 · callrail.com
Strong points and limits
Strong points
- Attributes calls and texts to marketing campaigns.
- Website numbers can swap based on tracked source.
- API access is included across plans.
- Mobile app includes recordings and transcripts.
Limits
- No free plan; trial lasts 14 days.
- Lead Tracking includes 250 minutes and five numbers.
- Additional usage is billed beyond the base fee.
- Mobile app is limited to US and Canada users.
Who it suits
CallRail suits businesses that want to connect marketing campaigns with calls, texts, and forms. Its plans and mobile app may also suit teams handling lead intake and reviewing call conversations.
Verdict
CallRail combines campaign attribution with call and form tracking, with higher plans adding conversation analysis. Check included usage and mobile availability before choosing a plan.
Where Specifiction places it
- Inbound Call Tracking Software#1 of 209.2
- Call Tracking Software#2 of 369.1
- Sales Call Tracking Software#2 of 249.3
