CallRail vs CallScaler
CallRail
callrail.com
CallScaler
callscaler.comSide by side
| Figure | CallRail | CallScaler |
|---|---|---|
| Price from | $50/mo | $45/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 5 |
| Spec score · Inbound Call Tracking Software | 9.2 (#1) | 9.0 (#2) |
| Spec score · Call Tracking Software | 9.1 (#2) | 8.9 (#3) |
| API | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. | The REST API covers calls, analytics, numbers, call flows, voicemails, SMS, forms, webhooks and billing resources. |
| API limits | API keys inherit the creating user's permissions, and account administrators can disable API access or restrict it to admins. | API-key requests are limited to 60 requests per minute per business and support cursor or offset pagination. |
| Call tracking | The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis. | It assigns tracking numbers to campaigns and sources, supports dynamic number insertion, keyword attribution and call-flow routing. |
| Data retention | The API documentation says communication records are automatically deleted after 25 months. | CallScaler says recordings, transcripts and related data are retained for five years on every plan at no extra cost. |
| Documentation | CallRail provides a public API reference with endpoint parameters, request examples, response schemas, pagination, filtering and webhook guidance. | Documentation is organized into Getting Started, Tracking, Call Flows, Features, Extensions, Account, API and Support sections with quick-start guides. |
| Headquarters | Atlanta, Georgia, United States | Crunchbase lists headquarters in Denver, Colorado, United States. |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP. |
| Product | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. | CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead generation and pay-per-call operations. |
| Rating on Capterra | 4.5 out of 5 from 173 reviews | 4.5 out of 5 from 2 reviews |
| Rating on G2 | 4.5 out of 5 from 1,835 reviews | 4.5 out of 5 from 2 reviews |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | White Label provides a custom domain with automatic SSL, branded with the customer's logo, colors, and favicon. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | Support is provided through in-app tickets and email; the contact page says typical basic-question replies take 10 to 20 minutes. |
| What it does | CallRail is a lead-engagement platform that attributes calls, texts, chats and forms to marketing sources and adds AI insights and response tools. | CallScaler is a cloud platform for call tracking, analytics, lead management, routing, recording, AI analysis, dynamic number insertion, forms, SMS, pay-per-call operations and advertising integrations. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
CallScaler
- MarketplaceFree
- Pro$45 a month
- Call Tracking$65 a month
- Agency$130 a month
- Pay Per Call$400 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
CallScaler
CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead-generation and pay-per-call operations. It attributes calls to publishers, campaigns, ads, and keywords through dedicated numbers and dynamic number insertion. Routing options include call flows, real-time bidding, IVR menus, geographic routing, and voicemail. For call review, it provides recordings, transcripts, AI summaries, lead scoring, and keyword tracking.
The Pay Per Call plan includes buyer and publisher management, billing, invoicing, real-time bidding, and a branded public marketplace. The Marketplace plan is free for buying or selling calls. Call Tracking is listed at $65 a month and Pay Per Call at $400 a month, both billed annually with usage charges; the pricing note says paid plans start at $45/mo, and a 7-day trial is available. CallScaler runs on web and API platforms. Google and Meta ad integrations are listed, and AI assistants can connect through MCP. Phone numbers are currently offered only for the US and Canada.