CallRail vs Marchex
CallRail
callrail.com
Marchex
marchex.comSide by side
| Figure | CallRail | Marchex |
|---|---|---|
| Price from | $50/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 0 |
| Spec score · Inbound Call Tracking Software | 9.2 (#1) | 7.4 (#11) |
| Spec score · Call Tracking Software | 9.1 (#2) | 7.4 (#24) |
| Spec score · Sales Call Tracking Software | 9.3 (#2) | 7.6 (#11) |
| API | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. | Marchex provides REST APIs and webhooks for call, text, and AI capabilities, including near-real-time attribution events. |
| Call attribution | Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights. | Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels. |
| Founded | 2011 | Marchex says it was founded in 2003. |
| Headquarters | Atlanta, Georgia, United States | Marchex's privacy policy lists its contact address in Seattle, Washington. |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The integrations directory lists Google Analytics, Zapier, Adobe Analytics, DealerSocket, Twilio, Five9, Slack, and other integrations. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | A Marchex product migration document describes its information security program as enterprise-class and multi-layered. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | The migration document says the Marchex Customer Success team provides onboarding and training. |
| What it does | CallRail is a lead-engagement platform that attributes calls, texts, chats and forms to marketing sources and adds AI insights and response tools. | Marchex analyzes customer conversations with AI to provide insights, recommendations, and actions intended to grow revenue. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
Marchex
Marchex is a conversation intelligence platform for businesses, available through the web and API. It analyzes customer calls and other conversations to produce summaries, analytics, and recommendations, helping teams identify sales and customer experience issues. Its Conversation Intelligence can identify customer intent and outcomes, measure performance against goals and benchmarks, and alert teams to missed sales or reputation risks. Marchex says its proprietary AI was trained on hundreds of millions of conversations. For marketing measurement, dynamic number insertion and multichannel attribution connect calls with campaigns and channels; tracking also includes keyword-level and landing-page tracking, plus call recording. Businesses can use Marchex-managed numbers or analyze their own conversations through the interface, API, or native integrations without porting numbers or changing platforms. Marchex Sonar provides SMS messaging, automated campaigns, response tracking, and CRM integration. Listed integrations include Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics. REST APIs and webhooks cover call, text, and AI features, including near-real-time attribution events. Pricing is on request; a 30-day free trial of Marketing Edge includes onboarding, training, and online guides. Marchex was founded in 2003 and is headquartered in Seattle.