CallRail vs OpenAva
CallRail
callrail.comOpenAva
getopenava.comSide by side
| Figure | CallRail | OpenAva |
|---|---|---|
| Price from | $50/mo | $20/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Call Tracking Software | 9.1 (#2) | 7.7 (#21) |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The site lists integrations including Stripe, Google Ads, Facebook Ads, Google Analytics, Twilio, Slack, HubSpot, Salesforce, Gmail, Google Calendar, OpenAI, Claude, QuickBooks, and WhatsApp, and says there are 43 integrations. |
| Product | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. | OpenAva describes itself as a business operating system for sales, marketing, operations, HR, invoicing, and client work. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | The site states that PII and keys are encrypted with AES-256. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
OpenAva
OpenAva is a web-based business operating system for startups and agencies, with workspaces for sales, agency management, HR and staffing, real estate, marketing, e-commerce, scheduling, and invoicing. Its Sales Workspace includes pipelines, deals, contacts, accounts, and visual kanban boards. Teams can add custom modules, fields, objects, layouts, and workflows. The site lists 43 integrations, including Stripe, Google Ads, Facebook Ads, Google Analytics, Twilio, Slack, HubSpot, Salesforce, Gmail, Google Calendar, OpenAI, Claude, QuickBooks, and WhatsApp. Agency OS can connect users’ own Claude, OpenAI, Gemini, and Leonardo keys without markup. OpenAva says it encrypts PII and keys with AES-256, and claims 99.9% uptime on Cloudflare with global API response under 100ms. It supports English and Spanish. The Free plan is free and includes one connected account, templates/designer, and CRM basics, but no included AI, leads, or calls; extra usage requires a prepaid wallet. Starter costs $20 a month and includes two connected accounts, 30 text/social AI generations, 100 premium leads, and 30 call minutes.