CallRail vs Retreaver
CallRail
callrail.com
Retreaver
retreaver.comSide by side
| Figure | CallRail | Retreaver |
|---|---|---|
| Price from | $50/mo | $0.05/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Call Tracking Software | 9.1 (#2) | 7.4 (#26) |
| Spec score · Sales Call Tracking Software | 9.3 (#2) | 7.5 (#13) |
| Call attribution | Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights. | Retreaver uses dynamic phone number pools and call data to attribute calls to their source. |
| Founded | 2011 | 2012 |
| Headquarters | Atlanta, Georgia, United States | Las Vegas, Nevada, United States |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The integrations page lists Google Analytics, Google Ads, Facebook Ads, Tableau, Google Sheets, PostgreSQL, and MySQL among its integrations. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | The maker describes Postback Keys as scope-limited API tokens that authorize specific actions on a specific account entity. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | Retreaver says it offers personalized, live, dedicated support and communicates through channels such as email and Slack. |
| What it does | CallRail is a lead-engagement platform that attributes calls, texts, chats and forms to marketing sources and adds AI insights and response tools. | Retreaver is a call tracking platform for publishers, networks, and advertisers that routes and monetizes calls. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
Retreaver
Retreaver is a paid call-tracking platform for publishers, networks, advertisers, agencies, and marketers that routes and monetizes calls. Dynamic phone-number pools and call data attribute calls to their sources, with dynamic number insertion, keyword-level tracking, and landing-page tracking listed. Routing supports real-time bidding, number pools, webhooks, and sending a call to another available buyer when one hangs up. Call recording and conversation intelligence are included. AI Call Analyst transcribes calls, analyses caller intent and disposition, and evaluates custom questions, attaching results to call records. Integrations include Google Analytics, Google Ads, Facebook Ads, Tableau, Google Sheets, PostgreSQL, and MySQL. Webhooks can pass TCPA consent data and connect to Jornaya, TrustedForm, and Blacklist Alliance. Retreaver is available through web, API, and iOS. Its iPhone and iPad app is free for accounts, requires iOS 15.1 or later, and is currently limited to Superusers and Account Owners. Pay-as-you-go usage starts at $0.05/minute; phone numbers cost $1 per number per month.