CallRoot vs CallScaler
CallRoot
callroot.com
CallScaler
callscaler.comSide by side
| Figure | CallRoot | CallScaler |
|---|---|---|
| Price from | — | $45/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 5 |
| Spec score · Inbound Call Tracking Software | 7.5 (#10) | 9.0 (#2) |
| Spec score · Call Tracking Software | 7.4 (#23) | 8.9 (#3) |
| Call tracking | CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports. | It assigns tracking numbers to campaigns and sources, supports dynamic number insertion, keyword attribution and call-flow routing. |
| Data retention | The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years. | CallScaler says recordings, transcripts and related data are retained for five years on every plan at no extra cost. |
| Headquarters | Palo Alto, CA, United States | Crunchbase lists headquarters in Denver, Colorado, United States. |
| Integrations | The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom. | The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP. |
| Product | CallRoot describes itself as phone call tracking and analytics software for marketers and agencies. | CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead generation and pay-per-call operations. |
| Security | The GDPR page says CallRoot encrypts data in transit and at rest and has a policy to notify customers of a breach within 72 hours of awareness. | White Label provides a custom domain with automatic SSL, branded with the customer's logo, colors, and favicon. |
| Support | The GDPR page says 24/7 chat support is available and that support will help by email within 24 hours. | Support is provided through in-app tickets and email; the contact page says typical basic-question replies take 10 to 20 minutes. |
Plans
CallScaler
- MarketplaceFree
- Pro$45 a month
- Call Tracking$65 a month
- Agency$130 a month
- Pay Per Call$400 a month
In their own words
CallScaler
CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead-generation and pay-per-call operations. It attributes calls to publishers, campaigns, ads, and keywords through dedicated numbers and dynamic number insertion. Routing options include call flows, real-time bidding, IVR menus, geographic routing, and voicemail. For call review, it provides recordings, transcripts, AI summaries, lead scoring, and keyword tracking.
The Pay Per Call plan includes buyer and publisher management, billing, invoicing, real-time bidding, and a branded public marketplace. The Marketplace plan is free for buying or selling calls. Call Tracking is listed at $65 a month and Pay Per Call at $400 a month, both billed annually with usage charges; the pricing note says paid plans start at $45/mo, and a 7-day trial is available. CallScaler runs on web and API platforms. Google and Meta ad integrations are listed, and AI assistants can connect through MCP. Phone numbers are currently offered only for the US and Canada.