CallRoot

Spec sheet

Purpose

CallRoot describes itself as phone call tracking software for data driven marketers and agencies.Read 11 Oct 2026 · callroot.com

Product

CallRoot describes itself as phone call tracking and analytics software for marketers and agencies.Read 11 Oct 2026 · callroot.com

Integrations

The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom.Read 11 Oct 2026 · callroot.com

Security

The GDPR page says CallRoot encrypts data in transit and at rest and has a policy to notify customers of a breach within 72 hours of awareness.Read 11 Oct 2026 · callroot.com

Support

The GDPR page says 24/7 chat support is available and that support will help by email within 24 hours.Read 11 Oct 2026 · callroot.com

Headquarters

Palo Alto, CA, United StatesRead 28 Sep 2026 · callroot.com

Automated workflows

Call workflows can trigger SMS, email, or webhooks based on call status, including SMS replies to missed calls.Read 11 Oct 2026 · callroot.com

Call analytics

It tracks and records calls from offline, search, and digital marketing campaigns, with analytics and downloadable reports.Read 11 Oct 2026 · callroot.com

Call handling

The site lists interactive voice response, call recording, and call whispering among its features.Read 11 Oct 2026 · callroot.com

Call tracking

CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports.Read 11 Oct 2026 · callroot.com

Call workflows

Workflows can trigger SMS, email, or webhooks based on call status, including automatic SMS replies after missed calls.Read 11 Oct 2026 · callroot.com

Company address

The homepage lists 3260 Hillview Avenue, Palo Alto, CA 94304.Read 11 Oct 2026 · callroot.com

CRM integration details

The integrations page says CallRoot can create leads or contacts and log call activity in Pipedrive, HubSpot, and Salesforce.Read 11 Oct 2026 · callroot.com

Data hosting

The GDPR page states that the service is hosted in the United States or Germany.Read 11 Oct 2026 · callroot.com

Data retention

The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years.Read 11 Oct 2026 · callroot.com

Dynamic number insertion

Its website script assigns visitors tracking phone numbers based on their source and preserves the original source on return visits.Read 11 Oct 2026 · callroot.com

GDPR

CallRoot states that it revised its processes and documents for GDPR and that a data processing addendum is available upon request.Read 11 Oct 2026 · callroot.com

GDPR and data controls

CallRoot’s GDPR page describes contact deletion, call recording deletion, data export, and a data processing addendum available upon request.Read 11 Oct 2026 · callroot.com

Hosting

The GDPR page says the service is hosted in the United States or Germany and identifies Google Cloud as a hosting subprocessor.Read 11 Oct 2026 · callroot.com

Keyword attribution

The product tracks which search keywords generate calls.Read 11 Oct 2026 · callroot.com

Notable limit

The privacy policy says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information is retained for 10 years.Read 11 Oct 2026 · callroot.com

Phone numbers

The homepage describes local and toll-free tracking numbers for incoming calls.Read 11 Oct 2026 · callroot.com

Team and client access

CallRoot says accounts support team members with assigned roles and read-only client accounts for live analytics and reporting.Read 11 Oct 2026 · callroot.com

Where Specifiction places it

• Inbound Call Tracking Software#10 of 207.5
• Call Tracking Software#23 of 367.4