CallRail vs CallRoot
CallRail
callrail.comCallRoot
callroot.comSide by side
| Figure | CallRail | CallRoot |
|---|---|---|
| Price from | $50/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 0 |
| Spec score · Inbound Call Tracking Software | 9.2 (#1) | 7.5 (#10) |
| Spec score · Call Tracking Software | 9.1 (#2) | 7.4 (#23) |
| Call tracking | The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis. | CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports. |
| Data retention | The API documentation says communication records are automatically deleted after 25 months. | The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years. |
| Dynamic number insertion | A JavaScript snippet can detect website phone numbers and swap them for tracking numbers based on the visitor’s tracked source. | Its website script assigns visitors tracking phone numbers based on their source and preserves the original source on return visits. |
| Headquarters | Atlanta, Georgia, United States | Palo Alto, CA, United States |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom. |
| Product | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. | CallRoot describes itself as phone call tracking and analytics software for marketers and agencies. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | The GDPR page says CallRoot encrypts data in transit and at rest and has a policy to notify customers of a breach within 72 hours of awareness. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | The GDPR page says 24/7 chat support is available and that support will help by email within 24 hours. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.