Campaign Monitor vs Kit
Campaign Monitor
campaignmonitor.com
Kit
kit.comSide by side
| Figure | Campaign Monitor | Kit |
|---|---|---|
| Price from | — | $32.50/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 8.9 (#11) | 8.9 (#13) |
| Spec score · Email marketing tools | 9.0 (#14) | 9.2 (#7) |
| Spec score · AI Email Marketing Software | 8.8 (#4) | 8.8 (#6) |
| API | The REST API covers accounts, campaigns, clients, journeys, lists, segments, subscribers, templates, transactional email and webhooks. | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. |
| API authentication | Developers can authenticate with OAuth or API keys, with OAuth scopes limiting requested permissions. | API keys are available on every plan for direct integrations and personal automation, while public apps must use OAuth. |
| Company legal name | The terms identify the contracting company as Campaign Monitor Pty Ltd. | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. |
| Founded | Gartner Peer Insights lists the company year founded as 2017. | 2013 |
| Free plan | No | Yes |
| Integrations | The integration catalog contains more than 250 connections, including Salesforce, WordPress, Shopify and Google Analytics. | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. |
| Praise: ease of use | Reviewers repeatedly describe the interface and campaign setup as easy to learn, including training clients and nontechnical staff. | TrustRadius reviewers repeatedly praise Kit's simple interface for forms, automations and list management. |
| Rating on Capterra | 4.5 out of 5 from 506 reviews | Capterra lists Kit at 4.6 out of 5 from 244 reviews. |
| Rating on G2 | 4.1 out of 5 from 732 reviews | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. |
| Rating on GetApp | 4.5 out of 5 from 506 reviews | GetApp lists Kit at 4.6 out of 5 from 244 verified reviews. |
| Rating on Trustpilot | 2.2 out of 5 from 200 reviews | Trustpilot lists Kit at 4.0 out of 5 from 160 reviews. |
| Rating on TrustRadius | 4.4 out of 5 from 29 reviews | TrustRadius gives ConvertKit 8.3 out of 10 from 40 reviews and ratings. |
| What it does | Campaign Monitor is a cloud email-marketing platform for creating, sending, automating and measuring campaigns. | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. |
Plans
Campaign Monitor
- Free trialPrice not published
- LitePrice not published
- EssentialsPrice not published
- PremierPrice not published
- Lite$12 a month
- Essentials$29 a month
- Premier$159 a month
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
In their own words
Campaign Monitor
Campaign Monitor has no write-up on Specifiction yet; its figures are above.
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.