Campaign Monitor vs Mailchimp
Campaign Monitor
campaignmonitor.com
Mailchimp
mailchimp.comSide by side
| Figure | Campaign Monitor | Mailchimp |
|---|---|---|
| Price from | — | $13/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 8.9 (#11) | 9.0 (#10) |
| Spec score · Email marketing tools | 9.0 (#14) | 9.4 (#2) |
| Spec score · Email Automation | 8.9 (#4) | 8.8 (#6) |
| Spec score · AI Email Marketing Software | 8.8 (#4) | 8.8 (#7) |
| Spec score · Nonprofit Email Marketing Software | 8.8 (#6) | 8.7 (#10) |
| Spec score · Email newsletter software | 8.7 (#6) | 8.7 (#7) |
| A/B testing | Yes | Yes |
| Analytics | Interactive dashboards report campaign, journey and transactional-email performance in real time. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | The REST API covers accounts, campaigns, clients, journeys, lists, segments, subscribers, templates, transactional email and webhooks. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Automation | Visual journey tools create triggered, multi-step automated email sequences. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | Gartner Peer Insights lists the company year founded as 2017. | 2001 |
| Free plan | No | Yes |
| Integrations | The integration catalog contains more than 250 connections, including Salesforce, WordPress, Shopify and Google Analytics. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Monthly send limit | 2500 | 5000 |
| Native integrations | 250 | 300 |
| Praise: ease of use | Reviewers repeatedly describe the interface and campaign setup as easy to learn, including training clients and nontechnical staff. | G2 reviewers praise Mailchimp as easy to use with professional templates that make readable business emails quick to create. |
| Rating on Capterra | 4.5 out of 5 from 506 reviews | 4.5 out of 5 from 17,528 reviews |
| Rating on G2 | 4.1 out of 5 from 732 reviews | 4.3 out of 5 from 18,430 reviews |
Plans
Campaign Monitor
- Free trialPrice not published
- LitePrice not published
- EssentialsPrice not published
- PremierPrice not published
- Lite$12 a month
- Essentials$29 a month
- Premier$159 a month
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Campaign Monitor
Campaign Monitor has no write-up on Specifiction yet; its figures are above.