Candu vs StepBeam
Candu
candu.aiStepBeam
stepbeam.comSide by side
| Figure | Candu | StepBeam |
|---|---|---|
| Price from | $199/mo | $10.33/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Product Adoption Software | 9.2 (#1) | 8.6 (#6) |
| Spec score · Onboarding Bots | 9.2 (#1) | 8.7 (#5) |
| Analytics | Candu offers user and content analytics, engagement measurement and A/B testing capabilities. | Analytics include funnel analysis, cohort tracking and feature-adoption metrics. |
| Audience | Candu describes its intended users as growth product managers, designers and developers working on onboarding, product adoption and product-led growth. | StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guides without engineering hand-offs. |
| Integrations | Documented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe. | GetApp lists Zapier and Slack as StepBeam integrations. |
| Licence | The subscription agreement describes a proprietary hosted service, grants limited usage rights and retains Candu intellectual property. | The terms state that StepBeam software, documentation and underlying technology remain the exclusive property of QLTY Consulting AB, indicating proprietary licensing. |
| Rating on Capterra | 4.4 out of 5 from 21 reviews. | 0.0 out of 5 from 0 reviews. |
| Rating on GetApp | 4.4 out of 5 from 21 reviews. | 0.0 out of 5 from 0 reviews. |
| Security | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. | The privacy policy lists TLS encryption in transit, access controls, regular security reviews and secure development practices. |
| Support | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. | GetApp lists email/help-desk, FAQs/forum and knowledge-base support, with documentation as a training option. |
| What it does | Candu lets product and growth teams create native-looking in-app onboarding, announcements, prompts and other UI experiences with a visual editor or AI. | StepBeam is a SaaS product-adoption platform for creating in-app guides, walkthroughs, checklists, surveys and engagement analytics. |
Plans
StepBeam
- FreeFree
- Growth$124 a year
- Growth$124 a month
- Business$319 a year
- Business$319 a month
In their own words
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.
StepBeam
StepBeam is a product adoption platform for building interactive in-app guidance and onboarding. Teams can create tooltips, modals, banners, hotspots, lightboxes and polls, then target them by role, plan, behavior, URL or custom attributes. Checklists and onboarding flows track progress and send reminders. In-app NPS surveys can be scheduled, with trend tracking and automated follow-ups; analytics include funnels, cohorts and feature adoption. AI translation supports more than 50 languages. Its gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript. StepBeam provides a REST API and SDKs; requests use an API key and are limited to 1,000 per minute per key. It is available on web and through an API. There is a free plan and a 30-day trial; paid plans start at $124/mo (annual). The operator, QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information.