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StepBeam
stepbeam.com
What it is
StepBeam is a product adoption platform for building interactive in-app guidance and onboarding. Teams can create tooltips, modals, banners, hotspots, lightboxes and polls, then target them by role, plan, behavior, URL or custom attributes. Checklists and onboarding flows track progress and send reminders. In-app NPS surveys can be scheduled, with trend tracking and automated follow-ups; analytics include funnels, cohorts and feature adoption. AI translation supports more than 50 languages. Its gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript. StepBeam provides a REST API and SDKs; requests use an API key and are limited to 1,000 per minute per key. It is available on web and through an API. There is a free plan and a 30-day trial; paid plans start at $124/mo (annual). The operator, QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information.
Spec sheet
- What it does
- StepBeam is a SaaS product-adoption platform for creating in-app guides, walkthroughs, checklists, surveys and engagement analytics.Read 15 Oct 2026 · stepbeam.com
- Audience
- StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guides without engineering hand-offs.Read 30 Sep 2026 · stepbeam.com
- API
- A REST API is documented at api.productguide.io/v1; requests use bearer API keys and are limited to 1,000 requests per minute per key.Read 15 Oct 2026 · admin.stepbeam.com
- Integrations
- GetApp lists Zapier and Slack as StepBeam integrations.Read 15 Oct 2026 · getapp.com
- Security
- The privacy policy lists TLS encryption in transit, access controls, regular security reviews and secure development practices.Read 30 Sep 2026 · stepbeam.com
- Support
- GetApp lists email/help-desk, FAQs/forum and knowledge-base support, with documentation as a training option.Read 15 Oct 2026 · getapp.com
- Analytics
- Analytics include funnel analysis, cohort tracking and feature-adoption metrics.Read 15 Oct 2026 · stepbeam.com
- API limits
- API requests are limited to 1,000 requests per minute per API key.Read 30 Sep 2026 · admin.stepbeam.com
- Availability commitments
- The terms give Free plans no uptime commitment, target 99.5% monthly uptime for Growth and provide a 99.9% monthly uptime SLA for Business.Read 15 Oct 2026 · stepbeam.com
- Company founded
- LinkedIn lists QLTY Consulting as founded in 2016.Read 15 Oct 2026 · se.linkedin.com
- Company headquarters
- LinkedIn lists QLTY Consulting headquarters as Malmö / Stockholm, Sweden.Read 15 Oct 2026 · se.linkedin.com
- Company legal entity
- StepBeam is operated by QLTY Consulting AB, a Swedish company.Read 15 Oct 2026 · stepbeam.com
- Company size
- LinkedIn lists QLTY Consulting as having 2–10 employees.Read 15 Oct 2026 · se.linkedin.com
- Framework support
- The SDK is described as working with React, Vue, Angular, plain JavaScript and server-rendered applications.Read 15 Oct 2026 · stepbeam.com
- Guide types
- The platform supports tooltips, modals, banners, hotspots, lightboxes and polls.Read 30 Sep 2026 · stepbeam.com
- In-app guides
- It supports tooltips, modals, banners, hotspots and lightboxes that can target page elements and trigger from user behavior.Read 15 Oct 2026 · stepbeam.com
- Independent company record
- A Swedish company-record listing reports QLTY Consulting AB was formed in January 2016, is based in Malmö and had two employees in its latest listed accounts.Read 15 Oct 2026 · bolagsfakta.se
- Licence
- The terms state that StepBeam software, documentation and underlying technology remain the exclusive property of QLTY Consulting AB, indicating proprietary licensing.Read 15 Oct 2026 · stepbeam.com
- Limit: documentation access
- The public documentation link returned a 404, while the API reference was accessible only through the admin subdomain.Read 15 Oct 2026 · admin.stepbeam.com
- Limit: free-plan service level
- Free plans are provided without service-level commitments or uptime guarantees.Read 15 Oct 2026 · stepbeam.com
- Limit: refunds
- Paid subscriptions are not prorated-refunded when cancelled during a billing period.Read 15 Oct 2026 · stepbeam.com
- NPS surveys
- The platform provides targeted in-app NPS surveys with scheduling, trend tracking and automated follow-ups.Read 15 Oct 2026 · stepbeam.com
- Onboarding
- Teams can create onboarding checklists and flows, track progress and send reminders.Read 15 Oct 2026 · stepbeam.com
- Praise: ease of use
- SaaSHub describes StepBeam as having a clean, straightforward interface for creating and sharing guides without a steep learning curve.Read 15 Oct 2026 · saashub.com
- Praise: entry cost
- SaaSHub highlights a free tier or low barrier to entry for trying the product without upfront payment.Read 15 Oct 2026 · saashub.com
- Privacy and compliance
- StepBeam is operated by QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information.Read 30 Sep 2026 · stepbeam.com
- Product purpose
- StepBeam is a product adoption platform for creating interactive in-app guides, tooltips, walkthroughs and onboarding experiences.Read 30 Sep 2026 · stepbeam.com
- Rating on Capterra
- 0.0 out of 5 from 0 reviews.Read 15 Oct 2026 · capterra.com
- Rating on GetApp
- 0.0 out of 5 from 0 reviews.Read 15 Oct 2026 · getapp.com
- Rating on SaaSHub
- 0 out of 5 from 0 reviews.Read 15 Oct 2026 · saashub.com
- Rating on Software Advice
- No rating: the listing says no reviews yet.Read 15 Oct 2026 · softwareadvice.com
- SDK
- The gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript.Read 30 Sep 2026 · stepbeam.com
- SDK footprint
- The JavaScript SDK is advertised as smaller than 30KB gzipped.Read 15 Oct 2026 · stepbeam.com
- Security and privacy
- StepBeam says it is GDPR compliant, stores data in the EU, does not sell personal data, and uses TLS, access controls, security reviews and secure development practices.Read 15 Oct 2026 · stepbeam.com
- Self-hosting
- The reviewed official pages describe a hosted SaaS dashboard and embeddable SDK, with no self-hosting option stated.Read 15 Oct 2026 · stepbeam.com
- Setup
- StepBeam says users can install one line of code and publish a first guide in under five minutes.Read 30 Sep 2026 · stepbeam.com
- Surveys
- StepBeam supports targeted in-app NPS surveys with scheduling, trend tracking and automated follow-ups.Read 30 Sep 2026 · stepbeam.com
- Targeting
- Guides can be targeted by role, plan, behavior, URL and custom attributes.Read 15 Oct 2026 · stepbeam.com
- Translations
- AI translation supports more than 50 languages and can manage translations per step.Read 15 Oct 2026 · stepbeam.com
- Visual builder
- A point-and-click builder lets non-developers create guides and checklists without engineering hand-offs.Read 15 Oct 2026 · stepbeam.com
- Webhooks
- Webhooks are included in the Growth plan and listed in the product dashboard navigation.Read 15 Oct 2026 · stepbeam.com
Plans and prices
Free Free up to 1,000 MAU · 3 team seats · 1 application · basic analytics · community support Read 15 Oct 2026 · stepbeam.com
Growth $124 a year billed annually Up to 5,000 MAU · 10 team seats · 3 applications · Advanced analytics & funnels · AI translations · Webhooks · Data export · Audit log · Email support Read 30 Sep 2026 · stepbeam.com
Growth $124 a month billed annually up to 5,000 MAU · 10 team seats · 3 applications · advanced analytics and funnels · AI translations · webhooks · data export · audit log · email support Read 15 Oct 2026 · stepbeam.com
Business $319 a year billed annually Up to 25,000 MAU · Unlimited team seats · Unlimited applications · SSO / SAML · Dedicated CSM · SLA guarantee · Priority support Read 30 Sep 2026 · stepbeam.com
Business $319 a month billed annually up to 25,000 MAU · unlimited team seats · unlimited applications · SSO/SAML · dedicated CSM · SLA guarantee · priority support Read 15 Oct 2026 · stepbeam.com
Strong points and limits
Strong points
- Free plan supports up to 1,000 MAU.
- Guides can target roles, plans, behavior, URLs or attributes.
- Analytics include funnels, cohorts and feature adoption.
- AI translation supports more than 50 languages.
Limits
- Free plan is limited to 3 team seats.
- API is limited to 1,000 requests per minute per key.
- Mobile app support is listed as web.
Who it suits
StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guidance without engineering hand-offs. It may suit teams looking for in-app onboarding and adoption reporting on web.
Verdict
StepBeam combines configurable in-app guides, onboarding flows, surveys and adoption analytics, with a free tier and a 30-day trial. Check its plan limits and API request cap against your team's needs.
Where Specifiction places it
- Customer Onboarding Software#5 of 318.5
- Onboarding Bots#5 of 278.7
- Product Adoption Software#6 of 328.6
