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Chameleon

chameleon.io

From $104.17/mo Free trial WebAPIBrowser extension
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Spec score 9.0 #1 of 31 in Customer Onboarding Software

Spec sheet

What it does
Chameleon is a digital adoption platform for building no-code in-product guidance such as tours, checklists, tooltips, banners, modals, microsurveys and resource centers.Read 15 Oct 2026 · chameleon.io
Product
Chameleon says it builds context on products and users, identifies friction, creates personalized in-app guidance, and monitors outcomes.Read 5 Oct 2026 · chameleon.io
Intended users
The about page describes Chameleon's mission as helping teams make software adapt to each individual user and their journey.Read 5 Oct 2026 · chameleon.io
Trial
The 14-day free trial provides full Enterprise-level access without requiring a credit card.Read 5 Oct 2026 · chameleon.io
API
The API consists of JavaScript, REST and webhook interfaces for sending and retrieving data, managing Experiences and creating integrations.Read 15 Oct 2026 · help.chameleon.io
Integrations
Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census.Read 15 Oct 2026 · chameleon.io
Security
Chameleon says it is SOC 2 Type II compliant and received a clean attestation report with no exceptions in January 2026.Read 5 Oct 2026 · chameleon.io
Support
Growth and Enterprise include dedicated Customer Success and onboarding; the Startup plan lists email support.Read 5 Oct 2026 · chameleon.io
AI agents
The product pages describe Copilot, Ranger, Compass and Prism as agents for building, governance, product understanding and personalization.Read 15 Oct 2026 · chameleon.io
AI Copilot
Copilot can create, modify, analyze and optimize in-app Experiences using account context and conversational requests.Read 15 Oct 2026 · help.chameleon.io
Analytics
The platform reports Experience performance, completion, funnels, retention and engagement metrics.Read 15 Oct 2026 · chameleon.io
Browser support
End users can view Experiences in modern Chrome, Firefox, Safari and Edge browsers, while the Builder requires Google Chrome.Read 15 Oct 2026 · help.chameleon.io
Checklists and launchers
Launchers can act as onboarding checklists, menus or help-center style resource widgets inside a product.Read 15 Oct 2026 · chameleon.io
Chrome extension
The Chameleon Builder extension lets teams build and preview Experiences without coding and has about 7,000 users listed in the Chrome Web Store.Read 15 Oct 2026 · chromewebstore.google.com
Company facts
LinkedIn lists Chameleon as privately held, founded in 2015, headquartered in San Francisco and employing 11–50 people.Read 15 Oct 2026 · linkedin.com
Company identity
Crunchbase lists the legal name as Chameleon Intelligent Tech, Inc., a private Series A company headquartered in San Francisco with 11–50 employees.Read 15 Oct 2026 · crunchbase.com
Current status
Chameleon's status page currently reports all listed systems operational, including the Dashboard, Builder, APIs and JavaScript CDN.Read 15 Oct 2026 · status.chameleon.io
Custom JavaScript
Custom JavaScript can send data, trigger Experiences, track events and run custom actions from buttons or Launcher items.Read 15 Oct 2026 · help.chameleon.io
Data protection
Chameleon says its data is stored in USA-based databases encrypted at rest with AES-256, and its subprocessors are GDPR compliant and reviewed annually.Read 5 Oct 2026 · chameleon.io
Documentation depth
TrustRadius reviewers praised easy Segment setup and fast support but described the documentation as fairly light for deeper technical work.Read 15 Oct 2026 · trustradius.com
Experimentation
Chameleon supports A/B testing and conversion Goals for measuring whether Experiences drive desired actions.Read 15 Oct 2026 · help.chameleon.io
Framework support
Official documentation says React, Angular, Vue, Ember, single-page applications and other JavaScript web frameworks are supported.Read 15 Oct 2026 · help.chameleon.io
Funding
TechCrunch reported in September 2022 that Chameleon raised a $13 million Series A led by Matrix Partners, bringing total funding to $14.8 million and headcount from 30 toward 45.Read 15 Oct 2026 · techcrunch.com
Guidance
Its in-app experiences include product tours, embeddables, microsurveys, checklists, tooltips, and modals.Read 5 Oct 2026 · chameleon.io
Installation
Installation is normally done by adding a JavaScript snippet, with alternatives including npm, Google Tag Manager, Segment and Freshpaint.Read 15 Oct 2026 · help.chameleon.io
Integration methods
The plans page lists third-party integrations, webhooks and APIs, and an MCP server across Pro, Growth, and Enterprise.Read 5 Oct 2026 · chameleon.io
Limit: Capterra pricing
A Capterra reviewer complained that monthly tracked-user counting charged for thousands of users during beta implementation and made pricing feel predatory.Read 15 Oct 2026 · capterra.com
Limit: Capterra support and complexity
Capterra reviews mention difficult customization, dependence on IT for specialized work and challenging access to help-desk support.Read 15 Oct 2026 · capterra.com
Microsurveys
Microsurveys collect targeted in-product feedback and can be analyzed alongside adoption data.Read 15 Oct 2026 · chameleon.io
Mobile limitation
Native mobile applications are not supported, although mobile web applications are supported.Read 15 Oct 2026 · help.chameleon.io
Notable news
The What's New page lists October 2026 releases including a unified signals view, richer banners and features that work immediately after installation.Read 15 Oct 2026 · chameleon.io
Outage history
IsDown reports that the last officially acknowledged Chameleon.io outage was a login issue on March 16, 2026, while its monitored history records 46 incidents since December 2025.Read 15 Oct 2026 · isdown.app
Praise: G2 users
G2's review summary repeatedly highlights ease of use, responsive knowledgeable support, customization and intuitive workflows.Read 15 Oct 2026 · g2.com
Pricing basis
Pricing scales by monthly tracked users, which Chameleon defines as uniquely identified user profiles sent to it in the prior 30 days.Read 5 Oct 2026 · chameleon.io
Privacy limitation
The documentation says no personally identifiable information is collected by default and that Chameleon is not HIPAA certified.Read 15 Oct 2026 · help.chameleon.io
Product tours
Tours provide targeted, step-by-step walkthroughs for onboarding, support, feature discovery and activation.Read 15 Oct 2026 · chameleon.io
Rating on Capterra
4.0 out of 5 from 11 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
4.3 out of 5 from 10 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.4 out of 5 from 352 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.0 out of 5 from 11 reviewsRead 15 Oct 2026 · getapp.com
Rating on TrustRadius
10 out of 10 from 9 reviewsRead 15 Oct 2026 · trustradius.com
Security compliance
Chameleon states that it has SOC 2 Type II certification and complies with GDPR and CPRA/CCPA requirements.Read 15 Oct 2026 · chameleon.io
Security controls
MFA is included for all plans, while SSO is available as a paid add-on on every plan.Read 15 Oct 2026 · chameleon.io
Seed funding
Chameleon announced a $1.9 million seed round led by True Ventures in its 2015 funding announcement.Read 15 Oct 2026 · chameleon.io
Segmentation
Audience Segments and personalization target Experiences using user properties, behavior, URLs and other rules.Read 15 Oct 2026 · chameleon.io
Self-hosting
Chameleon content is hosted on Chameleon's infrastructure; serving from a customer subdomain is an Enterprise option rather than a self-hosted deployment.Read 15 Oct 2026 · help.chameleon.io
Tooltips
Tooltip nudges place inline help beside interface elements without interrupting the user flow.Read 15 Oct 2026 · chameleon.io

Plans and prices

Startup $279 a month starts at 2,000 MTUs · 10 live Experiences · customization and targeting · email support Read 15 Oct 2026 · www-east-12.chameleon.io
Startup plan $279 a month Starts at $279 for 2,000 MTUs 10 live Chameleon Experiences · Customization and targeting · Email support Read 5 Oct 2026 · chameleon.io
Pro $750 a month Monthly; from $750/mo for 5k MTUs Up to 20 live experiences · 20 custom events · 5 languages · 10 seats Read 5 Oct 2026 · chameleon.io
Pro $750 a month from $750/mo for 5k MTUs up to 20 live Experiences · 10,000 AI credits · Copilot · themes and custom CSS · A/B testing and Goals · 5 languages Read 15 Oct 2026 · www-east-12.chameleon.io
Growth $1,250 a year From $1,250/mo for 5k MTUs, billed annually Unlimited live experiences · 20 custom events · 10 languages · 15 seats Read 5 Oct 2026 · chameleon.io
Growth $1,250 a month from $1,250/mo for 5k MTUs, billed annually unlimited live Experiences · Ranger agent and Governance suite · AI Interactive Demos and HelpBar · dedicated Customer Success and onboarding Read 15 Oct 2026 · www-east-12.chameleon.io
Enterprise Priced on request Custom everything in Growth · Roles & Permissions · unlimited localization · account-switching · custom contracts and procurement cycles Read 15 Oct 2026 · www-east-12.chameleon.io

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